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All Journal Journal of Management, Economic, and Accounting
Nellysa , Dina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis Of The Influence Of Digital Marketing Using Facebook Social Media On Increasing Sales At Omah Kelinci Farm In Lubuklinggau City Lingga , Riswandha Imawan; Oktavianie , Rian; Syafitri , Anggia; Yanti , Fitri; Marliza , Yayuk; Nellysa , Dina
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1150

Abstract

The purpose of this study is to analyze the influence of Facebook usage on increasing sales in rabbit farms. The development of digital technology provides significant opportunities for livestock businesses to expand their markets. Social media, particularly Facebook, can be utilized as a means of promotion and communication between sellers and buyers. This research method used a descriptive qualitative approach with observation and interview techniques. Observations were conducted on rabbit farm marketing activities on Facebook, while in-depth interviews were conducted with farmers and several buyers. The results showed that Facebook usage had a positive impact on increasing sales, both in terms of the number of new customers, expanding market reach, and increasing interaction with consumers. Facebook has proven to be an effective, affordable, and easily accessible digital marketing medium for small businesses in the rabbit farming sector.
Co-Authors Lingga , Riswandha Imawan Marliza , Yayuk Oktavianie , Rian Syafitri , Anggia Yanti , Fitri