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All Journal Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory
Sanjaya, Tiara Putri
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Religion Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Strategi Inovasi Produk Ramah Lingkungan pada UMKM Sebagai Upaya Penciptaan Nilai Berkelanjutan dalam Perspektif SDGs Putri, Deya Aulia; Agustina, Nina; Widiyanti, Amelia; Zikri, Muhamad; Sanjaya, Tiara Putri; Mufliha, Widi Aulia; Nurmala, Siti; Monita, Bunga Fleta Falihah
Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Vol. 4 No. 1 (2026)
Publisher : Sharia Journal and Education Center Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ijijel.v4i1.1679

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting the achievement of the Sustainable Development Goals (SDGs), yet they still face environmental challenges arising from their production activities. This study aims to analyze environmentally friendly product innovation strategies in MSMEs as an effort to create sustainable value from the SDGs perspective through a literature review approach. The findings indicate that the adoption of eco-friendly product innovation, including the use of sustainable materials, efficient production processes, and strengthened green branding, enhances MSME competitiveness while simultaneously generating economic, social, and environmental value. This strategy significantly contributes to the achievement of SDGs, particularly in inclusive economic growth, responsible consumption and production, and environmental protection.
Co-Authors Monita, Bunga Fleta Falihah Mufliha, Widi Aulia Nina Agustina, Nina Putri, Deya Aulia Siti Nurmala Widiyanti, Amelia Zikri, Muhamad