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All Journal Jurnal Publikasi Ilmu Manajemen Jurnal Bisnis Kreatif dan Inovatif
Nesmada Putri Manullang
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pertumbuhan UMKM Kuliner di Kecamatan Medan Baru: Studi Kasus Warung Cirasa dan Warung Dimsum 66 Yohanna Dwi Simaremare; Nesmada Putri Manullang; Ondo Apostel Purba; Rotua Sahat Pardamean Simanullang
Jurnal Publikasi Ilmu Manajemen Vol. 4 No. 4 (2025): Desember: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v4i4.5751

Abstract

This study aims to analyze the factors influencing the growth of culinary micro, small, and medium enterprises (MSMEs) in Medan Baru District through a case study of Warung Cirasa and Warung Dimsum 66, located in the University of North Sumatra area. The differences in growth patterns between the two MSMEs form the basis of this study. The method used is a qualitative descriptive approach with data collection techniques in the form of structured interviews, field observations, and document reviews. Primary data were obtained from business owners and documentation of operational activities. The results show that Warung Cirasa experienced stable growth by emphasizing consistent product quality and service, while Warung Dimsum 66 showed relatively rapid growth through the use of digital marketing and viral marketing strategies. The main factors influencing MSME growth include product quality, marketing strategy, business location, and adaptability to market changes. These findings emphasize the importance of integrating product quality and digital marketing innovation to encourage the sustainable growth of culinary MSMEs amidst dynamic competition.
Sinergi Motivasi dan Kepemimpinan dalam Pengelolaan Organisasi Modern Nesmada Putri Manullang; Ondo Apostel Purba; Lisa Dwi Cahaya Nayu; Kristian Ronaldo Tampubolon; Lokot Muda Harahap
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 4 (2025): Desember : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i4.1106

Abstract

This study focuses on the dynamic relationship between transformational leadership and work motivation, and how both elements contribute to increased productivity in modern organizational environments. By employing a literature review approach, this study synthesizes existing research to explore the powerful impact of transformational leadership in fostering heightened work motivation among employees. The research highlights that transformational leadership acts as a catalyst, significantly enhancing employees' intrinsic motivation, which in turn serves as a mediating factor in boosting individual productivity. The study identifies two key dimensions of transformational leadership that contribute most significantly to motivation: the leader's ability to provide inspirational encouragement and their attention to the unique needs of each employee. These aspects are crucial in fostering an environment where employees feel valued, supported, and motivated to perform at their best. The positive effects of this leadership style are evident in improved work quality, increased accuracy in task completion, and a stronger sense of responsibility among employees. Ultimately, this study confirms that a leader who is adaptive, communicative, and inspiring is essential in building superior, consistent, and sustainable performance within an evolving organizational structure. The findings underscore the critical role of leadership in cultivating motivation and driving long-term productivity in organizations.
Co-Authors Kristian Ronaldo Tampubolon Lisa Dwi Cahaya Nayu Lokot Muda Harahap Ondo Apostel Purba Rotua Sahat Pardamean Simanullang Yohanna Dwi Simaremare