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All Journal ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Wibowo, Maulana Agung
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science

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Inclusive Growth Stimulation in Underserved Communities through Digital Micro Entrepreneurship Programs Wibowo, Maulana Agung; Mariyanti, Tatik; Mardiana, Mardiana; Natalia, Ester Ananda; Kareem, Yasir Mustafa
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1354

Abstract

The rapid development of the digital economy has intensified consumer interactions with businesses through digital platforms. This condition highlights the urgency of implementing digital business ethics, including transparency in privacy policies, honesty in marketing communication, data protection, and fair algorithmic practices, as key factors in building consumer trust. This paper examines the relationship between digital business ethical practices and consumer trust levels through a review of empirical and conceptual literature (2021–2025). The synthesis indicates that clear ethical practices (transparency, data security, information accuracy, and AI accountability) enhance both emotional and cognitive consumer trust, which in turn strengthens repurchase intention and loyalty. Practical implications and future research directions are provided.
Co-Authors Kareem, Yasir Mustafa Mardiana Mardiana Natalia, Ester Ananda Tatik Mariyanti, Tatik