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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal
Maria Oktavia Alexandria
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering

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Strategi Pengembangan Usaha Biliar Melalui Pendekatan Analisis SWOT di Kota Uneng, Kabupaten Sikka Emilianus Eo Kutu Goo; Maria Fransiska Angelina; Maria Meliani; Maria Paulina Novitasari; Oktavia Jaslina Rini; Maria Oktavia Alexandria
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 3 No. 1 (2026): Januari: Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v3i1.2725

Abstract

This study aims to formulate development strategies for a billiard business in Kota Uneng, Sikka Regency, using the SWOT analysis approach. The activity was carried out through field observations, interviews with the business owner, SWOT training sessions, and guided preparation of the strategic matrix. The analysis indicates several strengths, including a strategic location, adequate facilities, and affordable service prices. However, weaknesses were also identified, such as limited capital, insufficient promotional activities, and suboptimal operational management. Opportunities arise from the growing interest in recreational activities and the potential for collaboration with local community groups. Meanwhile, threats include competition from similar businesses and shifts in entertainment preferences. Based on these findings, SO, WO, ST, and WT strategies were formulated to be implemented gradually to enhance competitiveness and ensure business sustainability. These strategies provide a practical guide for improving service quality and strengthening the market position of the billiard enterprise.
Peran Komunikasi dalam Membentuk Budaya Organisasi yang Inklusif di Dinas Komunikasi dan Informatika Kabupaten Sikka Imelda Virgula Wisang; Maria Oktavia Alexandria; Maria Elisabeth Fidella; Maria Marfani; Robertus Mario Uje; Markus Valentino Putra
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 4 (2025): Desember : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i4.5431

Abstract

Communication plays a key role in fostering an inclusive organizational culture at the Sikka Regency Communication and Informatics Office. Effective, open, and two-way communication fosters a work environment that values diverse perspectives, backgrounds, and employee competencies. Through the implementation of structured internal communication strategies—such as transparent information dissemination, dialogue forums, and feedback mechanisms—the organization is able to strengthen collaboration and enhance a sense of belonging among all employees. The use of information technology as a communication tool also expands access and participation in decision-making processes. This inclusive work culture impacts performance, innovation, and the quality of public services. Thus, communication plays a strategic role in building an adaptive, responsive organization that is oriented toward the values of openness and diversity at the Sikka Regency Communication and Informatics Office.
Co-Authors Emilianus Eo Kutu Goo Imelda Virgula Wisang Maria Elisabeth Fidella Maria Fransiska Angelina Maria Marfani Maria Meliani Maria Paulina Novitasari Markus Valentino Putra Oktavia Jaslina Rini Robertus Mario Uje