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All Journal JURNAL PUBLISITAS Berajah Journal Jurnal Masyarakat Madani Indonesia
Hikmawati, Mutiara
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Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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Peningkatan Pemahaman Kode Etik Jurnalistik di Era Transformasi Digital Industri Media Srimudin, Agus; Putri, Intan; Fardiansyah, Riko; Salsabila Deka, Feiza; Ghina Istighfarany, Annisa; Sapriady, M. Rajab; Jayanegara, Kms. Umar; Hikmawati, Mutiara; Yulianti, Alda; Sunami, Prima; Novasriandy
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 1 (2026): Februari
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/qxw0x479

Abstract

Transformasi digital telah mengubah secara signifikan praktik jurnalistik dan ekosistem industri media, terutama melalui kehadiran media daring dan platform media sosial yang menuntut kecepatan serta kontinuitas produksi informasi. Kondisi tersebut di satu sisi membuka peluang perluasan jangkauan informasi, namun di sisi lain memunculkan berbagai tantangan etis, seperti penyebaran informasi yang belum terverifikasi, praktik clickbait, dan pelanggaran prinsip profesionalisme jurnalistik. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kesadaran pelaku media, jurnalis pemula, serta mahasiswa komunikasi terhadap pentingnya penerapan kode etik jurnalistik di era transformasi digital industri media. Metode pelaksanaan kegiatan meliputi diskusi interaktif, pelatihan tematik, studi kasus pelanggaran etika jurnalistik, serta pendampingan dalam mengidentifikasi dan menerapkan prinsip-prinsip kode etik dalam praktik jurnalistik digital. Kegiatan dilaksanakan secara tatap muka di Fave Hotel Prabumulih dan diikuti oleh 50 peserta. Hasil evaluasi menunjukkan adanya peningkatan rata-rata pemahaman peserta sebesar 80% setelah mengikuti kegiatan, dibandingkan dengan hasil pre-test. Sebanyak 88% peserta mampu mengidentifikasi bentuk pelanggaran kode etik jurnalistik dalam studi kasus media digital, dan 85% peserta menunjukkan peningkatan kemampuan dalam menerapkan prinsip etika jurnalistik pada simulasi produksi konten berita daring. Kegiatan ini disimpulkan efektif dalam memperkuat literasi etika jurnalistik dan mendukung terciptanya praktik media yang profesional, kredibel, dan berintegritas di era digital.
STRATEGI KOMUNIKASI POLITIK PARTAI DALAM MENGHIMPUN ASPIRASI MASYARAKAT Jayanegara, Kms. Umar; Putri, Intan; Fardiansyah, Riko; Srimudin, Agus; Novasriandy; Hikmawati, Mutiara
Berajah Journal Vol. 6 No. 2 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i2.652

Abstract

The development of digital technology has brought significant changes to political communication practices, particularly in the way political parties interact with the public. Social media is no longer used solely as a channel for disseminating information but has also become a dialogical space for collecting public aspirations in a more participatory manner. In the context of South Sumatra, complex social conditions and relatively low levels of political participation require political parties to implement communication strategies that are more inclusive and responsive. This study aims to analyze the political communication strategies employed by the South Sumatra Regional Executive Board (DPD) of the Golkar Party in gathering public aspirations. This study adopts a qualitative approach with a descriptive research design. Data were collected through in-depth interviews, observation, and documentation studies. Informants were selected using purposive sampling and included core party officials, communication teams or social media administrators, as well as community representatives who had interacted with the party’s communication programs. Data analysis was conducted descriptively by applying source and method triangulation to ensure data validity.The findings indicate that the South Sumatra DPD of the Golkar Party implements political communication strategies through the use of social media, the organization of face-to-face dialogue forums, and community-oriented social activities. These strategies contribute to building two-way communication, strengthening relationships with the public, and serving as effective mechanisms for collecting public aspirations. However, the study also identifies challenges related to limited public media literacy and the need to enhance the communication capacities of party officials. The study concludes that inclusive, dialogical, and locally adaptive political communication strategies can improve the effectiveness of public aspiration collection and strengthen the representative function of political parties at the regional level.
Peran Media Online Lokal dalam Pembentukan Opini Publik Melalui Pemberitaan Politik Srimudin, Agus; Putri, Intan; Negara, Kemas Umar Jaya; Novasriady, Novasriady; Hikmawati, Mutiara
Jurnal Publisitas Vol 12 No 2 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publisitas.v12i2.688

Abstract

This study is motivated by the strategic role of online media in constructing political reality at the local level, particularly in Palembang City. The research problem focuses on how media frame political issues and the implications of such framing for public opinion formation. This study aims to analyze framing patterns in local online political news coverage and to identify the dominant tendencies in political representation. The research employs a qualitative approach using the framing analysis model of Robert N. Entman on 28 purposively selected political news articles. The analysis is conducted through four framing elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. The findings indicate that the media tend to frame local politics in a stability-oriented, moderate, and affirmative manner toward local government policies. Politics is represented as a conducive and well-managed sphere, with minimal emphasis on conflicts involving key political actors or substantive criticism of policies. These findings confirm that media actively shape public opinion through structured mechanisms of issue selection and emphasis. The implications of this study are both theoretical and practical, reinforcing the relevance of framing theory in local political communication studies and providing reflection for media practitioners and stakeholders on the importance of balanced reporting in maintaining the quality of local democracy.
Co-Authors Fardiansyah, Riko Ghina Istighfarany, Annisa Jayanegara, Kms. Umar Negara, Kemas Umar Jaya Novasriady, Novasriady Novasriandy Putri, Intan Salsabila Deka, Feiza Sapriady, M. Rajab Srimudin, Agus Sunami, Prima Yulianti, Alda