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Lisdiana, Tri
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Social Sciences

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Feasibility of the "Hayuma" Ready-to-Wear Fashion Inspired by Kudus Kretek Dance and Weaving Technique Lisdiana, Tri; Nurmasitah, Sita
Journal of Creativity Student Vol. 9 No. 1 (2026)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jcs.v9i1.40949

Abstract

Kudus Kretek Dance, as part of intangible cultural heritage, struggles to stay preserved because foreign culture dominates social media. Bringing local cultural heritage into modern fashion is a key way to revive culture, but past studies have used weaving techniques only as decorations, not as core construction. This research examines whether "Hayuma" ready-to-wear fashion can be inspired by Kudus Kretek Dance and incorporate weaving as a central element of its structure. A descriptive quantitative approach is used, backed by three fashion experts. The research tool is a validation sheet assessing six areas, including design, looks, size, sewing, garment performance, and product uniqueness, with a Guttman scale. Data were analyzed using a descriptive percentage method and understood using feasibility categories. "Hayuma" fashion scored 93.8% feasibility, placing it in the "Highly Feasible" category. The product blended elements of Kudus Kretek Dance with Kudus batik and tobacco-flower designs, and toh watu shawl and weaving on the sleeves, in a stylish, dramatic way for people aged 18-30. Conclusion: "Hayuma" ready-to-wear fashion is highly feasible for production and sale as a modern fashion item, boosting local cultural values, innovative weaving techniques, and quality crafts, helping to revitalize intangible cultural heritage through Indonesia's fashion industry.
Co-Authors Nurmasitah, Sita