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p-Index From 2021 - 2026
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All Journal Jurnal Ilmiah Nusantara
Berliana Zahrah Nursyifa
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Analisis Infrastruktur Teknologi Informasi pada BMSTV dengan Pendekatan SWOT dan Value Chain Siska Nathasia; Nur Kholifah Dwi Prasetyo Kartika; Yuana Premasiwi; Berliana Zahrah Nursyifa; Ito Setiawan
JURNAL ILMIAH NUSANTARA Vol. 3 No. 2 (2026): Jurnal Ilmiah Nusantara Maret 2026
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v3i2.8641

Abstract

The development of information technology requires local television stations to have well-managed and effective IT infrastructure. BMSTV, as a local television station, faces challenges in adapting to digital broadcasting and competition from digital media platforms. This study aims to analyze the condition of information technology infrastructure at BMSTV and to formulate strategic development recommendations using SWOT and Value Chain approaches. The research method employed is a qualitative descriptive approach using secondary data obtained from organizational documents and literature studies. The results indicate that BMSTV has strengths in basic technology utilization and local content, but faces weaknesses in system integration and IT human resource competencies. Media digitalization presents significant opportunities to improve service quality, while digital media competition poses major threats. This study recommends strengthening IT infrastructure, enhancing human resource competencies, and developing integrated information systems.
Co-Authors Ito Setiawan Nur Kholifah Dwi Prasetyo Kartika Siska Nathasia Yuana Premasiwi