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All Journal Journal Of World Science
Buntoro, Bonny
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Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Revitalisation and Innovation Based on Tradition as a Strategy for Cultural Sustainability Through Film Media Rembulan, Dara Bunga; Sartika, Ika; Buntoro, Bonny; Pribadi, Firman; Herdiani, Een
Journal of World Science Vol. 5 No. 1 (2026): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v5i1.1614

Abstract

This study explores revitalisation and tradition-based innovation as strategic approaches to achieving cultural sustainability through film media. In the era of globalization and rapid technological progress, local cultural values face challenges in maintaining relevance, particularly among younger generations. Revitalisation refers to the process of restoring traditional meanings and values, while innovation introduces new ways of expressing them within modern contexts. Film serves as a powerful medium to revive traditions through emotionally engaging and visually creative narratives that bridge the past and present. Using SWOT analysis and a strategic framework, the study highlights the importance of cross-disciplinary collaboration, digital cultural archives, and ethical representation in film production. Drawing from cultural studies and visual anthropology, it concludes that cultural sustainability can be achieved when traditional values are revitalised through creative innovation that resonates with contemporary audiences.
Co-Authors Dara Bunga Rembulan Een Herdiani Firman Pribadi Ika Sartika