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All Journal Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Al-Zayn: Jurnal Ilmu Sosial & Hukum
Sarah Meirina Sari
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategy of the Public Relations Division of the Sidoarjo Regency DPRD Secretariat in Enhancing A Positive Image in the Community Bella Putri Julianti; Sarah Meirina Sari
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 23 No. 3 (2025): Jurnal Dialektika: Jurnal Ilmu Sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63309/dialektika.v23i3.891

Abstract

The formation of a positive image of a public institution is not only determined by the quality of its performance, but also by the way the institutional message is formulated and conveyed to the public. This is reflected in the strategic role of the Public Relations Division of the Sidoarjo Regency DPRD Secretariat in managing public perception through publications of council activities, media relations, and responses to sensitive issues. The dynamics of regional politics, demands for transparency, and public criticism and demonstrations make the public relations function crucial in maintaining legitimacy and public trust. This study aims to analyze the communication strategy of the Public Relations Division of the Sidoarjo Regency DPRD Secretariat and the application of linear communication and symmetrical two-way communication in public relations practices. The method used is a descriptive qualitative approach through in-depth interviews, observations, and documentation studies. The results show that linear communication is implemented through routine publications on social media, official websites, and e-clippings to maintain information consistency. Meanwhile, symmetrical two-way communication is used in responding to criticism and public issues through open dialogue and clarification. This hybrid communication strategy has been proven to strengthen public trust and a positive image of the Sidoarjo Regency DPRD
Implementasi Prinsip-Prinsip Good Governance Di Kantor Pelayanan Perbendaharaan Negara Sidoarjo M. Thoriq Abdillah Arrizal; Sarah Meirina Sari
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.3481

Abstract

Penelitian ini menganalisis implementasi prinsip-prinsip good governance di Kantor Pelayanan Perbendaharaan Negara (KPPN) Sidoarjo menggunakan teori implementasi kebijakan Edwards III dan prinsip-prinsip good governance menurut Sedarmayanti (2014). Metode penelitian yang digunakan merupakan penelitian kualitatif yang didalamnya ada observasi dan wawancara dengan pegawai KPPN Sidoarjo untuk mempelajari lima dimensi utama: partisipasi, transparansi, akuntabilitas, efektivitas, dan penegakan hukum. Analisis data menggunakan metode Miles dan Huberman (2014). Dari hasil penelitian dapat dilihat bahwa KPPN Sidoarjo sudah menerapkan komunikasi dua arah yang efektif, memiliki sumber daya manusia berkualitas tinggi dengan 95% lulusan PKN STAN, menunjukkan disposisi organisasi yang kuat melalui sistem Peta Strategi dan budaya kerja CLEAR-K, serta memiliki struktur birokrasi yang terukur. Implementasi prinsip-prinsip good governance tercermin dalam pelaksanaan Forum Konsultasi Publik, publikasi informasi melalui berbagai media, sistem pelaporan LAKIN yang terstruktur, optimalisasi sumber daya, dan pengawasan berlapis yang ketat. Pencapaian sertifikasi ISO 9001:2015 dan predikat Wilayah Birokrasi Bersih Melayani (WBBM) tahun 2024 membuktikan komitmen KPPN Sidoarjo terhadap penyelenggaraan pemerintahan yang berkualitas dan bertanggung jawab.
Co-Authors Bella Putri Julianti M. Thoriq Abdillah Arrizal