Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian kepada Masyarakat (ABDIKEMAS)
Mahesa, Putra Anugrah
Unknown Affiliation
Dentistry Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Personal Selling: Upaya Optimal Marketing di Shenzen Menarik Minat Konsumen Membeli Produk Sutra Tini, Tien Yus; Mahesa, Putra Anugrah
Jurnal Pengabdian kepada Masyarakat (ABDIKEMAS) Vol 7 No 2 (2025): Jurnal Pengabdian kepada Masyarakat (ABDIKEMAS)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat, Politeknik Kesehatatan Kemenkes Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36086/abdikemas.v7i2.3705

Abstract

This Community Service (PkM) activity aims to improve the personal selling skills of silk product entrepreneurs in Shenzhen, China, in facing increasingly fierce market competition. Mentoring was provided through field observations, training, simulations, and hands-on practice with silk traders. Results showed significant improvements in interpersonal communication skills, product demonstrations, mastery of sales materials, and persuasion techniques. These improvements resulted in increased consumer interest and increased sales success rates. This activity demonstrated that personal selling is an effective strategy for increasing the appeal and sales of high-value traditional craft products such as silk.
Co-Authors Tini, Tien Yus