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All Journal Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN)
Muhadzibzib, Hanun Mahdy
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Engineering

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Pemberdayaan UMKM Kelurahan Gamer Melalui Digitalisasi Marketing Dalam Program Kuliah Kerja Nyata Milasari, Dian; Saputra, Duta Bima; Millah, Serly Sairol; Novidianti, Shafa; Shania, Evita; Amanda, Arista Sapta; Sebastian, Galang Zara; Safitri, Anggita; Aurelia, Nikita Friska; Nabil, Aditya Khairun; Syarnikova, Evrilia Zaza; Muhadzibzib, Hanun Mahdy
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1088

Abstract

This article describes the introduction of digital marketing to MSME owners in Gamer village. Digital marketing strategy is known as digital marketing, which is a marketing method carried out with the help of digital tools, especially the internet and the various applications it contains and tools that support the use of these media. A marketing method that really makes it easy for sellers and buyers to make online transactions. The method used in this study is qualitative by using the data that has been obtained. The results of this study indicate that there are still many Gamer villagers who do not understand and need knowledge education about digital marketing as a marketing strategy for SMEs.
Co-Authors Amanda, Arista Sapta Aurelia, Nikita Friska Dian Milasari, Dian Millah, Serly Sairol Nabil, Aditya Khairun Novidianti, Shafa Safitri, Anggita Saputra, Duta Bima Sebastian, Galang Zara Shania, Evita Syarnikova, Evrilia Zaza