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All Journal Jurnal Ilmu Sosial dan Humaniora
Syahfitri, Desi Qodriah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Strategi PT Delfi Limited dalam Mendominasi Pasar Indonesia Tahun 2024 Yunika, Siva; Emelda, Salsabila Aulia; Putri Sudrajat, Fadhillah; Syahfitri, Desi Qodriah; Fauziah, Epa; Afipah, Septianis
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6r13p650

Abstract

This article examines the strategy of PT Delfi Limited, a subsidiary of Singapore-based Delfi Limited, in dominating the Indonesian market in 2024. This research is based on the significance of the Indonesian market, which accounts for approximately 63% of the Delfi Group’s total global revenue in fiscal year 2024, a phenomenon that demonstrates remarkable success in market adaptation and penetration. The main research question posed is: “How did PT Delfi Limited’s strategy dominate the market in Indonesia in 2024?” The main theoretical framework used is Dunning’s Eclectic Paradigm (OLI Framework), combined with the key concepts of Local Responsiveness, Corporate Economic Diplomacy, and Social License to Operate. The research method used is descriptive qualitative, involving document analysis. The results show that PT Delfi Limited’s dominance was achieved through a combination of highly responsive product adaptation strategies tailored to local preferences and active corporate economic diplomacy practices. The conclusion emphasises that PT Delfi Limited’s dominance in the Indonesian market in 2024 is the synergistic result of a strong local product adaptation strategy, reinforced by corporate economic diplomacy manoeuvres and efforts to obtain a Social License to Operate.
Efektivitas Diplomasi Lingkungan Kota Bandung–Kota Kawasaki dalam Mengoptimalkan Program Green City Tahun 2024–2025: Studi Kasus Alih Teknologi Pengelolaan Lingkungan Putri Sudrajat, Fadhillah; Yunika, Siva; Emelda, Salsabila Aulia; Syahfitri, Desi Qodriah; Fauziah, Epa; Rizky, Diyah Pitaloka
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4vdrcz55

Abstract

Facing the challenges of climate change and increasing urbanization pressures, the Bandung City Government has adopted the green city concept as part of its sustainable development strategy. In its implementation, Bandung utilizes environmental paradiplomacy through cooperation with Kawasaki City, Japan, focusing on technology transfer in waste management and environmental sectors. However, the effectiveness of translating this technological support into local policies remains constrained by bureaucratic obstacles and leadership sustainability issues, resulting in a gap between international technical assistance and tangible local impacts. This study employs a qualitative approach with an instrumental case study to analyze the environmental paradiplomacy strategies implemented by the Bandung City Government in optimizing technology transfer from Kawasaki City during the 2024–2025 period. The research focuses on three main aspects: the role of key actors in the cooperation process, the mechanisms of technology transfer, and the internalization of diplomatic outcomes into green city policies. The findings are expected to contribute to the literature on environmental paradiplomacy at the municipal level, particularly in the context of foreign technology adoption, and to provide strategic recommendations for enhancing the effectiveness and sustainability of international cooperation in green city development.
Co-Authors AFIPAH, SEPTIANIS Emelda, Salsabila Aulia Fauziah, Epa Putri Sudrajat, Fadhillah Rizky, Diyah Pitaloka Yunika, Siva