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All Journal Economos : Jurnal Ekonomi dan Bisnis
Heng , Lie
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect Of Entrepreneurial Orientation On Marketing Performance Of Street Food MSMEs In Pontianak City With Product Innovation as a Mediation Andrean; Heng , Lie
Economos : Jurnal Ekonomi dan Bisnis Vol. 8 No. 3 (2025): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v8i3.4048

Abstract

This study investigates the impact of entrepreneurial orientation on the marketing performance of Street Food MSMEs with product innovation as an intermediary. This study uses a quantitative method with an associative approach. Data were collected from 140 street food MSMEs from a population of 245 businesses selected using a purposive sampling technique, with the criteria of having been operating for at least three years and having a fixed/semi-fixed location. Data analysis used Structural Equation Modeling (SEM) with AMOS software. The results showed that entrepreneurial orientation had a significant positive effect on product innovation (0.531; p
Co-Authors Andrean