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All Journal Journal of Education Management Research
Hidayattullah, Maulana Mahril
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Religion Humanities Education Social Sciences

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Tugas dan Fungsi Humas dalam Menyukseskan Program Sekolah Ramah Anak Fernanda, Natasya Ainun; Satriyo, Mohammad; Azhro, Nazwa Nur Nafilla; Hidayattullah, Maulana Mahril; Hidayat, Rofiq
Journal of Education Management Research Vol. 3 No. 2 (2025): DECEMBER 2025
Publisher : PT. Cahya Edupreneur Indonesia

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Abstract

This study examines the role and function of public relations (PR) in supporting the implementation of the Child-Friendly School (CFS) program at SMK Nurul Inaroh Bangsalsari, an Islamic boarding school–based educational institution. Using a descriptive qualitative approach with in-depth interviews, participatory observation, and institutional document analysis, this research identifies a unique pattern of internal communication an adaptive semi-closed model in which strategic decisions undergo a tiered deliberative process involving teachers, the principal, and the foundation. The findings reveal that PR within the pesantren context plays a dual role: as an information mediator and as a guardian of institutional legitimacy and values, distinguishing it from PR practices in general schools. This study expands the concept of internal public relations by emphasizing the importance of moral legitimacy, authoritative structure, and participatory engagement in maintaining organizational communication effectiveness within value-based institutions. Conceptually, the findings propose an initial framework of Pesantren-Based Communication Governance as an institutional communication model that balances internal control with participatory collaboration.
Co-Authors Azhro, Nazwa Nur Nafilla Fernanda, Natasya Ainun Hidayat, Rofiq Satriyo, Mohammad