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All Journal International Journal Of Science, Technology & Management (IJSTM)
TiffaErsantika Alhamdina, Tiffanda
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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The Impact Of Brand Awareness, Brand Reputation, And Perceived Economic Benefits On Brand Trust And Online Purchase Intentions For Skintific Products On The Tiktok Shop Platform TiffaErsantika Alhamdina, Tiffanda; Hartono, Arif
International Journal of Science, Technology & Management Vol. 4 No. 3 (2023): May 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i3.832

Abstract

This study aims to test and analyze the influence of brand awareness, brand reputation, perceived economic benefits on brand trust and online purchase intentions for Skintific products through the TikTok Shop platform. The research approach used is quantitative. Data collected by distributing online questionnaires via Google Form to 220 respondents. The sampling technique used convenience sampling method. The method used in this study is PLS-SEM, using the SmartPLS statistical software tool. Data analysis techniques used in this study are validity and reliability tests, collinearity tests, path coefficients, R-Square (R2), Q-Square, t-tests, and p-tests. The results of this study are brand awareness has a positive and significant effect on brand trust, brand awareness has no effect on online purchase intentions, brand reputation has a positive and significant effect on brand trust, brand trust has a positive and significant effect on online purchase intentions, perceived economic benefits have an effect positive and significant impact on brand trust, and perceived economic benefits have a positive and significant effect on online purchase intentions.
Co-Authors Hartono, Arif