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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi
Shafwatul Hilwa
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Economics, Econometrics & Finance Other

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Peran Branding Dan Word of Mouth dalam Meningkatkan Costumer Engagement pada UMKM Kuliner di Car Free Day Medan (Studi Kasus : Tiramisu Sodok) Shafa Azalia Putri; Shafwatul Hilwa; Suci Aldha Eviolla; T. Rahmah Rindiyani; Zainarti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8qj3nd06

Abstract

Car Free Day (CFD), a weekly event held every Sunday, functions not only as a public space for healthy activities such as walking and exercising, but has also transformed into a significant center of business opportunities, particularly for Micro, Small, and Medium Enterprises (MSMEs). The high concentration of visitors makes the CFD area a potential market with a large number of consumers. This study focuses on a case study of “Tiramisu Sodok,” a sweet culinary business that is popular, especially among young people, which utilizes CFD as its selling location. The main objective of this research is to analyze the role of Word of Mouth (WOM) as an effective marketing strategy in increasing the number of customers and business profitability. The research method used is a combination of literature studies from articles and journals related to economics and business, as well as direct interviews with the business owner. The results indicate that word-of-mouth recommendations significantly serve as a major opportunity in increasing brand visibility, expanding the customer base, and ultimately improving the profitability of MSMEs operating in CFD areas.
Implementasi Circular Economy Berbasis Maqashid Syariah Dalam Menghadapi Krisis Perubahan Iklim Global Adina Litriwani; Shafwatul Hilwa; Muhammad Ridho Efryanda
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8424

Abstract

The global transition from the gold-backed Bretton Woods system to a fiat monetary system in 1971 marked a fundamental shift in the structure of the world economy and contributed to the emergence of the circular economy as an alternative to the linear economic model. Under the Bretton Woods framework, major currencies such as the British pound (GBP), the Indonesian rupiah (IDR), and several European currencies were relatively stable due to their linkage to gold. However, in practice, the implementation of the circular economy has often been approached primarily from a technical perspective, emphasizing efficiency and resource optimization while neglecting ethical, social, and spiritual dimensions. In this context, the principles of maqashid shariah—which aim to safeguard religion, life, intellect, progeny, and wealth—offer a normative and ethical foundation for promoting a more just and sustainable economic system. This article seeks to examine the role of maqashid shariah principles in advancing the concept of Green Sharia Business as a strategic framework to encourage the adoption of a circular economy in Indonesia. The concept of Green Sharia Business integrates Islamic ethical values with circular economy principles to support sustainable development.The government plays a crucial role in facilitating the implementation of this concept through the enforcement of environmentally oriented regulations, the provision of fiscal incentives such as tax benefits, and capacity-building programs for sharia-based business actors in adopting circular economy practices. Consequently, the integration of maqashid shariah and the circular economy is expected to foster an economic system that not only prioritizes financial performance but also ensures long-term social and environmental sustainability.
Co-Authors Adina Litriwani Muhammad Ridho Efryanda Shafa Azalia Putri Suci Aldha Eviolla T. Rahmah Rindiyani Zainarti