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All Journal Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal
Ghassani, Amira Muthi
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Economics, Econometrics & Finance

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Journal : Indonesia Economic Journal

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Analisis Manajemen Risiko dan Analisis SWOT pada UMKM Ushwoohe dalam Industri Sepatu Thrifting Ghassani, Amira Muthi; Siffa, Alma Aulia; Nurohimah, Susi; Kartini, Tini; Alfiana, Alfiana
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/54g6dr83

Abstract

This study analyzes risk management in Uswhoose, a micro enterprise selling thrifted footwear, using a qualitative descriptive approach through interviews and supporting data. The findings reveal four main risk categories: market, operational, human resource, and financial risks, driven by trend changes, inconsistent product quality, limited employee skills, and unstable cash flow. SWOT analysis shows strengths such as competitive pricing and flexible sales channels, while weaknesses include product inconsistency and limited HR capacity. Opportunities arise from the growing thrift market and digital platforms, whereas threats include intense competition. Risk mitigation is strengthened through SOP implementation, employee training, and improved financial control.  
Analisis Risiko Berbasis ISO 31000 Pada Usaha Laundry: Studi Kasus Garsela Kartini, Tini; Amelia , Yesi; Ghassani, Amira Muthi; Mahmuddin, Anggi; Alfiana, Alfiana
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/e6rafj02

Abstract

This study analyzes the implementation of ISO 31000–based risk management at Garsela Laundry, a micro, small, and medium enterprise (MSME) operating in the laundry service sector. The research aims to identify, analyze, evaluate, and formulate appropriate risk treatment strategies to support business sustainability and service quality. A qualitative case study approach was employed using in-depth interviews with the business owner, field observations, and document analysis. The risk identification process revealed 26 risks classified into six categories: operational, human resources, marketing, market, financial, and legal risks. Risk analysis using a 5×5 likelihood and impact matrix indicated several high-level risks, including clothing damage or stains, intense business competition, unstable income, increasing operational costs, and customer complaints. Risk treatment focused on high and medium risks through the development of standard operating procedures, improvement of employee discipline and skills, service quality enhancement, cost efficiency, and simple marketing strategies. The findings indicate that systematic implementation of ISO 31000 can minimize risk impacts, improve customer satisfaction, and strengthen the sustainability of laundry MSMEs.
Co-Authors Alfiana Alfiana Amelia , Yesi Humaira, Maliha Rizka Kartini, Tini Mahmuddin, Anggi Nurohimah, Susi Rahman, Fatimah Siffa, Alma Aulia