Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Ekopedia: Jurnal Ilmiah Ekonomi
Hayati, Iska
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Persaingan Pemasaran Indomaret dan Alfamart Menggunakan Game Theory (Studi Kasus Indomaret Alfamart Sayabulu, Kota Serang) Nuraeni, Indah; Hayati, Iska; Saputri, Nabila; Awaludin, Moh. Agus; Hermawan, Bambang
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9fdy1284

Abstract

This study aims to examine the marketing competition approach between adjacent Indomaret and Alfamart stores on Jalan Sayabulu, Serang City, using Game Theory. Data collection was conducted through direct observation. The marketing aspects analyzed include price, promotion, convenience, and product variety. Information obtained from observations was organized into payoff matrices and analyzed using the maximin and minimax methods. The findings reveal the presence of a saddle point indicating the success of the most efficient strategy. For Alfamart, the dominant strategy is the convenience aspect, while for Indomaret, the most effective strategy is related to price. This study indicates that Game Theory can be used as an efficient strategic analysis tool in modern retail competition in adjacent areas.
Co-Authors Awaludin, Moh. Agus Hermawan, Bambang Indah Nuraeni Saputri, Nabila