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All Journal JEB17 : Jurnal Ekonomi dan Bisnis Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Economic Research
Salam, Abdus Salam
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Label Halal Terhadap Keputusan Pembelian Produk Tahu Bulat Amanah Di Gondanglegi Agus Wicahyono; Asib, Asib Dwi Kuryanto; Salam, Abdus Salam; Kemala, Kemala Hasnah; Suprihadi, Suprihadi
Journal Of Economic Research Vol. 2 No. 1: Januari 2026
Publisher : CV ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joer.v2i1.39

Abstract

Penelitian ini bertujuan untuk mengetahui serta menganalisis pengaruh label halal terhadap keputusan pembelian produk Tahu Bulat Amanah di Gondanglegi. Jenis penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen yang membeli produk Tahu Bulat Amanah di wilayah Gondanglegi. Instrumen penelitian berupa kuesioner yang telah diuji validitasnya menggunakan uji Pearson Correlation dan diuji reliabilitasnya dengan koefisien Cronbach’s Alpha. Analisis data dilakukan dengan metode regresi linier sederhana, menggunakan data primer yang diolah melalui program Statistical Package for the Social Sciences (SPSS) versi 21. Hasil analisis menunjukkan bahwa label halal memiliki pengaruh positif terhadap keputusan pembelian produk Tahu Bulat Amanah di Gondanglegi. Hal ini dibuktikan melalui hasil uji koefisien determinasi (R²) sebesar 0,249, yang berarti bahwa variabel label halal memberikan kontribusi sebesar 24,9% terhadap keputusan pembelian, sedangkan 75,1% sisanya dipengaruhi oleh variabel lain di luar penelitian ini. Selain itu, hasil uji t menunjukkan bahwa nilai t hitung (4,389) lebih besar daripada t tabel (2,001) dengan derajat kebebasan (df = 60–2). Dengan demikian, dapat disimpulkan bahwa terdapat pengaruh positif dan signifikan antara label halal dan keputusan pembelian produk Tahu Bulat Amanah di Gondanglegi. Temuan ini mengindikasikan bahwa keberadaan label halal dapat memengaruhi keputusan pembelian konsumen, meskipun terdapat faktor-faktor lain di luar penelitian ini yang juga berpotensi memberikan pengaruh terhadap keputusan pembelian.
Pemberdayaan Ibu-Ibu Kebersihan Melalui Pelatihan Kewirausahaan Dipondok Modern Al-Rifa’ie Salam, Abdus; Nur Aini, Silvi; Nadira, Febriati; Nur Latifa, Amalia; Mahardika Prasetya, Arya
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 6 No 1 (2026)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/0km94449

Abstract

The Community Service and Empowerment Lecture Program (KP2M) was implemented as a concrete form of providing real contributions to improving the economic welfare of the community, especially for the cleaning staff of the Al-Rifaie Modern Islamic Boarding School. This (KP2M) activity was implemented to provide practical skills-based entrepreneurship training, focusing on making simple food products such as chocolate rolled omelettes and mayo spring rolls. This training lasted for five days, using a participatory approach through lectures, interactive methods, direct demonstrations, and independent practice. The results of the Community Service and Empowerment Lecture Program (KP2M) showed that this training significantly improved the community through cooking skills, displayed community enthusiasm during the training, and showed a strong interest in starting a home business independently.This training also provides technical skills and has a positive psychological impact, increasing participants' confidence in building businesses. Challenges in this KP2M activity include limited equipment for direct demonstrations and a limited timeframe. Overall, the program has been effective in encouraging community economic empowerment, particularly for women of lower productive age. Therefore, it is recommended that supporting facilities be improved and the program extend for more optimal and sustainable results.
Implementasi Sertifikasi Halal terhadap Pendapatan Pelaku Usaha Kripik Bintang Sembilan Di Bululawang Wicahyono, Agus; Kuryanto, Asib Dwi; Salam, Abdus; Hasanah, Kemala
JEB17 : Jurnal Ekonomi dan Bisnis Vol. 11 No. 01 (2026): Maret
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v11i01.133331

Abstract

The inclusion of a halal label on products significantly influences consumer trust, which in turn positively impacts company profits. Currently, some business actors perceive halal certification merely as a fulfillment of Islamic religious obligations, while a smaller portion recognize that halal certification can also enhance business revenue. This study aims to examine the benefits experienced by the owners of Bintang Sembilan Chips in Bululawang, a business operating in the food industry, after obtaining halal certification from the Indonesian Ulema Council (MUI), using Porter’s Value Chain approach. The data collected includes the value chain, general profile of the business owners, challenges encountered, and benefits gained after obtaining halal certification, which were obtained through questionnaires. The results indicate that implementing halal standards can increase the revenue of Bintang Sembilan Chips in Bululawang. This increase is attributed to enhanced consumer trust and purchasing interest in halal-certified products, the ability to access a broader market, and opportunities to participate in government-promoted programs. Based on the economic benefits observed, it can be concluded that possessing halal certification has a positive impact on the business owners’ income. Keywords: Business Revenue, Halal Certification, Business Owner
Co-Authors Agus Wicahyono Asib Dwi Kuryanto Hasanah, Kemala Mahardika Prasetya, Arya Nadira, Febriati Nur Aini, Silvi Nur Latifa, Amalia Suprihadi