Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Akademik Pengabdian Masyarakat
Oktavia, Wayan Suci
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGEMBANGAN UMKM PEYEK DENGAN BERFOKUS PADA DIGITAL MARKETING PADA DESA TELANG SARI, KECAMATAN TANJUNG LAGO Oktavia, Wayan Suci; Heriyanto Heriyanto; Andrian Noviardy; Dina Mellita; Jemakmun Jemakmun
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.7662

Abstract

This community service program aims to enhance the digital marketing capacity of Ibu Surita's "Peyek" MSME in Telang Sari Village, Tanjung Lago District. The background is the limited use of social media and branding in this micro-business. The methods used were observation, interviews, socialization, practical training, and mentoring. The results show an improvement in the business owner's digital literacy, evidenced by the ability to manage a WhatsApp Business account, upload promotional content, and the implementation of new packaging label designs that strengthen brand identity. This intervention provided benefits such as expanding potential market reach, improving product image, and motivating the business owner to continue developing digital marketing independently.
Co-Authors Andrian Noviardy Dina Mellita Heriyanto Heriyanto Jemakmun Jemakmun