Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Akademik Pengabdian Masyarakat
Mukran
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengembangan Kapasitas SDM UMKM Emping Jagung sebagai Upaya Meningkatkan Daya Saing Produk Lokal di Desa Banyu Urip Rangga, Rangga; Fitriasuri; Heriyanto; Mukran
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i2.7889

Abstract

Corn chip MSMEs (Micro, Small, and Medium Enterprises) in Banyu Urip Village have untapped economic potential due to limitations in technology, management, and marketing strategies. This study aims to develop the human resource capacity of corn chip MSMEs through community-based mentoring to enhance the competitiveness of local products. The method used is participatory qualitative, involving field observation, interviews, training, and direct mentoring integrated with courses on MSME Empowerment & Village Digitalization, Technology Application, as well as Leadership and Community Communication. The results indicate a significant improvement in the capacity of MSME actors in business management, product innovation (taste diversification), packaging design using digital applications (Canva), and basic understanding of digital marketing. The application of appropriate technology increased production efficiency, while the participatory approach and collaborative leadership strengthened institutional capacity and business sustainability. It is concluded that holistic and contextual human resource development can drive the transformation of traditional MSMEs into more competitive and digitally adaptive businesses.
Co-Authors Fitriasuri Heriyanto Rangga, Rangga