Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Management and Business Progress
Aulia, Rizky Wanda
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pegaruh Promo Shopee Tanggal-Tanggal Istimewa Terhadap Minat Beli Pada Followers Instagram Shopee Sianipar, Christin Natalia; Aulia, Rizky Wanda
Management And Business Progress Vol. 4 No. 2 (2025): Management and Business Progress Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i2.253

Abstract

This study aims to determine the Impact of the Shopee Promo "Special Dates" on Purchase Interest on Shopee Instagram Followers. The research method used is a quantitative method using the help of SPSS version 25.00 which was collected from the results of distributing questionnaires to 100 respondents. The analysis method used in this study is using an instrument test, namely the validity and reliability test. The classical assumption test is the normality test, multicollinearity test, heteroscedasticity test, simple linear regression analysis, determination coefficient analysis (R2), hypothesis test is the T test. The results of SPSS in this study are that the special dates promotion variable (X) has an effect on the purchase interest variable.
Co-Authors Sianipar, Christin Natalia