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The Influence of Entrepreneurship Education and the Utilization of E-commerce on Interest Entrepreneurship Student Bina Karya College of Economics Hudzaifah, Naskiya; Zulfadly , Zulfadly; Sianipar, Christin Natalia
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1553

Abstract

This study aims to analyze the influence of entrepreneurial education and the utilization of e-commerce on students' entrepreneurial interest at the School of Economics (STIE) Bina Karya . The background of this research stems from the rising number of educated unemployment and the low entrepreneurial interest among students, particularly in the face of rapid digital developments. A quantitative approach was employed using multiple linear regression analysis. The sample consisted of 56 students selected through proportional random sampling. The results indicate that entrepreneurial education has a positive and significant effect on students' entrepreneurial interest. In contrast, the utilization of e-commerce does not have a significant partial effect. However, simultaneously, both variables significantly influence entrepreneurial interest, with a contribution of 29.9%, while the remaining 70.1% is influenced by other factors beyond this study. These findings highlight the importance of improving the quality of entrepreneurial curricula integrated with digital-based training to better prepare students for independent entrepreneurial ventures
Analisis Pelaksanaan Penilaian Kinerja Karyawan Pada PT Deco 100 Supermarket Indrapura Sianipar, Christin Natalia; Nursaimatussaddiya, Nursaimatussaddiya; Suhadinda, Deby
Economic Development Progress Vol. 2 No. 2 (2023): Economic Development Progress Edisi Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v2i2.92

Abstract

This study aims to analyze the implementation of employee performance appraisal at PT. Deco 100 supermarket Indrapura. The type and approach of the research is field research with a qualitative approach. Data collection techniques were obtained through observation, interviews and documentation. Based on the research and discussion, it can be concluded that the application of assessment to improve the performance of the employees of Deco 100 supermarket Indrapura has been done well. This is to encourage companies to prepare good quality and competent employees. The impact of employee performance appraisal is positive and negative. The positive impact is an increase in better work motivation, an evaluation according to the work standards that have been carried out, there is also feedback on past performance in the form of bonuses. Meanwhile, the negative impact is the imposition of a warning letter, not getting a reward and being able to stop working when making a fatal mistake
Pengaruh Kepemimpinan, Komunikasi Dan Kompensasi Terhadap Kinerja Koperasi di Kota Tebing Tinggi Nursaimatussaddiya, Nursaimatussaddiya; Sianipar, Christin Natalia
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.189

Abstract

This study tries to answer the research objectives, namely to determine the Influence of Leadership, Communication and Compensation on the Performance of Cooperative Employees in Tebing Tinggi City. This study shows the Y equation which means that the variables of Leadership, Communication and Compensation are positively related to the Employee Performance variable and the three variables explain with adjusted R square. Cooperatives in Kotadimana thitung of 2.342 is greater than ttabel of 2.0395 with a significance value of 0.026. Communication affects the Performance of Cooperative Employees in Kotadimana thitung of 2.223 is greater than ttabel of 2.0395 with a significance value of 0.034. Compensation affects the Performance of Cooperative Employees in Kotadimana thitung of 2.556 is greater than ttabel of 2.0395 with a significance value of 0.016. Jointly tested with a calculated f value of 4.837 or greater than the f table value of 2.92 with a significance value of 0.007, which means that the variables of Leadership, Communication and Employee Performance have a joint effect on the Performance of Cooperative Employees in Tebing Tinggi City.
Pemanfaatan Digital Marketing Pada UMKM Dalam Meningkatkan Penjualan pada Kelurahan Tebing Tinggi Kecamatan Padang Hilir Kota Tebing Tinggi Syafrizal, Rodi; Nursaimatussaddiya, Nursaimatussaddiya; Sianipar, Christin Natalia; Sarwoto, Sarwoto
Community Service Progress Vol. 3 No. 1 (2024): Community Services Progress Edisi Juni 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v3i1.173

Abstract

This community service activity emphasizes increasing MSME sales through the use of digital marketing, especially for tofu entrepreneurs.  The aim of this activity is marketing training using Digital Marketing by providing skills that can increase family income thereby increasing welfare. The aim of this Community Service Activity is to develop MSMEs (Micro, Small and Medium Enterprises) and creative industries in the Tebing Tinggi sub-district community. Especially for jangek cracker products through Digital Marketing training.