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All Journal International Journal of Economic Entrepreneurship and Business Management
Prayudha Ashari H. Mallu, Angga
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Economics, Econometrics & Finance

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THE EFFECT OF PRODUCT QUALITY, PRICE, AND SALES PROMOTION ON THE PURCHASE OF HONDA MOTORCYCLES ON CV. TOLITOLI ANUGERAH PERDANA: PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN SEPEDA MOTOR HONDA DI CV. TOLITOLI ANUGERAH PERDANA Prayudha Ashari H. Mallu, Angga; Galung Mahendra , I Kadek
International Journal of Economic Entrepreneurship and Business Management Vol. 3 No. 1 (2024): Strategic Management and Economic Growth for Small and Medium Enterprises
Publisher : STIE MUJAHIDIN TOLITOLI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65212/ykeh3a45

Abstract

This study aims to find out how much influence the influence of product quality, price, and sales promotion on the decision to buy Honda motorcycles on CV. Tolitoli Anugerah perdana. This study uses a quantitative research method with an associative type of research. The data collection techniques in this study are: observation, documentation and questionnaires. Based on the results of the partial hypothesis test, the product quality variable has a significant effect on the decision to buy Honda motorcycles on CV. Anugerah Perdana Tolitoli which is seen as a value of Sig. 0.000 < 0.05 and a calculated t-value of 3.652 > a t-value of 1.979 table until the H1 hypothesis is accepted. The results of the hypothesis test of price variables have a significant effect on purchase decisions are evidenced by the value of Sig.0.000 < 0.05 and the t-value of 3.929 > 1.979 so that H2 is accepted. The results of the hypothesis test of the sales promotion variable had a significant effect on the purchase decision with a value of Sig.0.000 < 0.05 and a t-value of 7.685 > 1.979 so that H3 was accepted. And the results of the hypothesis test simultaneously, product quality variables, prices, and sales promotions have a significant effect on the decision to buy Honda motorcycles on CV. Tolitoli Anugerah perdana. This is proven by the results of the F test where the Sig. value is 0.000 < 0.05 and the F value is calculated 64.343 > the F value of table 2.68.
STRATEGIES FOR UTILIZING THE FACEBOOK APPLICATION IN INCREASING SALES OF MAR FASHION STORES IN TOLITOLI REGENCY: STRATEGI UNTUK MEMANFAATKAN APLIKASI FACEBOOK DALAM MENINGKATKAN PENJUALAN TOKO FASHION MAR DI KABUPATEN TOLITOLI Prayudha Ashari H. Mallu, Angga; Wahida, Wahida; Yahya, Yahya
International Journal of Economic Entrepreneurship and Business Management Vol. 4 No. 2 (2025): Future Trends in Economic Entrepreneurship and Business Management
Publisher : STIE MUJAHIDIN TOLITOLI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65212/kstmqh32

Abstract

The results of this study aim to find out and analyze the Strategy of Utilizing the Facebook Application in Increasing Sales of Mar Fashion Stores in Tolitoli Regency. The method used in this study is a qualitative method. The subjects of this research are leaders, employees and consumers. The data sources used are primary data and secondary data. The data collection method carried out is by observation, interview and documentation methods. Then using SWOT analysis with IFAS and EFAS tests. The results of this study show that the Mar Fashion Store is located in square 1 by using an aggressive strategy. The strategy for utilizing the Facebook application in increasing sales used by Toko Mar Fashion is that growth strategies are often related to increasing the company's internal strengths, taking advantage of external opportunities, overcoming internal weaknesses and anticipating external threats. By ideizing and capitalizing on these opportunities, companies can expand the market, increase revenue to achieve increased business growth.
The Effect of Marketing Mix on Consumer Satisfaction in Tolitoli Computer Embroidery: Pengaruh Bauran Pemasaran terhadap Kepuasan Konsumen di Tolitoli Computer Embroidery Astria, Linda; Prayudha Ashari H. Mallu, Angga
International Journal of Economic Entrepreneurship and Business Management Vol. 1 No. 2 (2025): Digital Entrepreneurship and Innovation in International Business
Publisher : STIE MUJAHIDIN TOLITOLI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65212/rk0z1796

Abstract

This study aims to Influence Marketing Mix on Consumer Satisfaction in ANS Computer Embroidery Tolitoli. This study uses a type of quantitative research. The data source is in the form of primary data, namely data obtained directly through observations, interviews, questionnaires, and documentation directly related to this research. The data analysis techniques used are Data Quality Test, Classical Assumption Test, Multiple Linear Regression Analysis and SPPS Software Determination Coefficient Test version 26. Based on the results of the T-test, a T-calculation value of 5.071 products with a significant number of 0.000 was obtained, and the T-test calculated the price variable was 7.934 with a significant value of 0.000, the promotion variable was -4.407 with a significant number of 0.000 and the place variable was -3.274 with a significant number of 0.002. Therefore, it can be concluded that the variables of product, price, promotion and place partially have a significant effect on the variables of consumer satisfaction. The results of the simultaneous test obtained an F-count value of 40.579 which means that the variables free of products, prices, promotions and places together simultaneously have a significant effect on the variables tied to consumer satisfaction of ANS Bordir Tolitoli. The results of the determination coefficient test obtained a value of 0.771 or 77.1%, which means that the magnitude of the influence of the marketing mix on consumer satisfaction is 77.1%, while the remaining 22.2% is influenced by factors outside this study.
Co-Authors Astria, Linda Galung Mahendra , I Kadek Wahida Wahida Yahya Yahya