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Circular Economy Start-Ups: An Innovative Business Model for Sustainable Fashion and Textile Waste Reduction Supardi, Edi; Ivanov, Dmitry; Rasmussen, Ida
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 4 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i4.2620

Abstract

The fashion industry is a primary global polluter, characterized by a linear “take-make-dispose” model that generates enormous textile waste. While the Circular Economy (CE) presents a viable sustainable alternative, the specific business models (BMs) for CE start-ups in this sector remain under-researched. Understanding their unique operational strategies, barriers, and success factors is critical for industry-wide transformation.  This study investigates the innovative business models employed by circular economy start-ups in the sustainable fashion industry. It aims to identify and analyze the key strategies these enterprises use to reduce textile waste while balancing environmental impact with commercial viability. A qualitative, multiple case-study methodology was adopted. The research analyzed ten (n=10) prominent circular fashion start-ups across Europe. Data were collected through semi-structured interviews with founders (n=15) and analysis of internal documents (business plans, impact reports), then coded using a framework based on circular business model archetypes. The findings reveal that successful start-ups integrate multiple circular strategies, primarily “resource recovery” (upcycling, recycling) and “slowing the loop” (rental, repair services). Key innovations were identified in value proposition (marketing sustainability as a premium) and value capture (monetizing waste streams). Significant barriers include scaling reverse logistics and overcoming consumer resistance to non-linear consumption patterns. Circular economy start-ups are essential innovators, but their success demands more than novel design. Their business models require systemic innovation in logistics and robust consumer education. This study concludes that a supportive policy ecosystem is essential for these models to scale and effectively challenge the linear fashion paradigm.
DESIGNING ARABIC LANGUAGE LEARNING GAMES: CHALLENGES AND OPPORTUNITIES IN THE DIGITAL ERA Khoiriyah, Khoiriyah; Seojin, Choi; Rasmussen, Ida
Journal International of Lingua and Technology Vol. 5 No. 1 (2026)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jiltech.v5i1.1216

Abstract

Arabic language learning faces persistent pedagogical challenges, particularly in maintaining learner engagement and addressing linguistic complexity in the context of rapid digital transformation. The increasing integration of digital technologies in education has positioned game-based learning as a promising approach to enhance motivation, interaction, and learner autonomy. However, the design of Arabic language learning games presents unique challenges related to linguistic accuracy, cultural representation, and pedagogical alignment, while simultaneously offering significant opportunities for innovation in the digital era. This study aims to examine the challenges and opportunities involved in designing Arabic language learning games and to identify key principles that support effective and meaningful learning. The research employed a qualitative-dominant mixed-methods design, involving questionnaires administered to Arabic language learners, semi-structured interviews with educators and game developers, and a focused case study of an Arabic learning game implementation. The findings reveal that digital games significantly enhance learner engagement and motivation, yet inconsistencies remain in linguistic depth and cultural authenticity due to design constraints and limited interdisciplinary collaboration. The study concludes that Arabic language learning games can function as effective instructional tools when pedagogical rigor, linguistic integrity, and engaging game mechanics are carefully balanced. These results highlight the importance of theory-informed and collaborative design approaches to optimize the educational potential of digital games in Arabic language learning.