Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Abdimas Kartika Wijayakusuma Journal of Business Studies and Management Review
Cahyani, Syabila Gita Putri
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Education Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pelatihan Bantuan Hidup Dasar (BHD) pada Anggota Asosiasi Pengusaha Jasa Boga Indonesia Provinsi Jawa Barat Anwar, Tezza Adriansyah; Suhud, Ridono Cesar; Indriyana, Sri Quintina; Trimurtini, Indarti; Sajati, Fitriardi; Cahyani, Syabila Gita Putri; Permatasari, Devina Putri; Devano, Farrel Akheyla
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 4 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i4.903

Abstract

Para anggota Asosiasi Pengusaha Jasa Boga Indonesia (APJI) Provinsi Jawa Barat, yang mayoritas bergerak dalam usaha katering, memiliki tingkat risiko tinggi terhadap cedera seperti luka bakar dan penyakit kardiovaskuler. Untuk meningkatkan kapasitas mereka dalam menangani situasi darurat, pelatihan Bantuan Hidup Dasar (BHD) diselenggarakan dengan metode pendekatan pengembangan komunitas. Kegiatan dilaksanakan pada 13 September 2023 di Aula Lantai 4 Fakultas Psikologi Universitas Jenderal Achmad Yani (Unjani), dihadiri oleh sekitar 200 peserta dari Cimahi dan sekitarnya. Melalui pelatihan ini, peserta dibekali keterampilan dasar untuk memberikan pertolongan pertama sebelum mendapatkan bantuan medis lanjutan. Kerjasama antara Fakultas Kedokteran Unjani dan APJI diharapkan dapat terus dikembangkan untuk memenuhi kebutuhan komunitas secara berkelanjutan.
FROM PERCEPTION TO INTENTION: THE IMPACT OF BRAND IMAGE AND ELECTRONIC WORD OF MOUTH ON BEAUTY CLINIC SELECTION Cahyani, Syabila Gita Putri; Anwar, Tezza Adriansyah; Samoedra, Artarina Dewi Asri
Journal of Business Studies and Management Review Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i2.52934

Abstract

The rapid growth of the beauty clinic industry in Indonesia has increased competition among service providers, making it important to identify factors influencing patient intention. This study aims to analyze the effect of brand image and electronic word of mouth (e-WOM) on patient intention to choose the services of Beauty Clinic X. This research uses a quantitative approach with descriptive and verificative methods. Data were collected through questionnaires distributed to 400 respondents using purposive sampling. Data analysis was conducted using validity and reliability tests, correlation analysis, and path analysis with SPSS and LISREL software. The results show that brand image and electronic word of mouth simultaneously have a significant effect on patient intention. Partially, brand image has a positive and significant influence by strengthening trust and reducing perceived risk in choosing beauty clinic services. Electronic word of mouth has a stronger and more dominant effect, indicating that online reviews, recommendations, and shared experiences play a crucial role in shaping patient interest. The findings also reveal that positive brand image and credible e-WOM complement each other in influencing patient decision-making. This study concludes that strengthening brand image and managing credible electronic word of mouth are essential strategies to increase patient intention. Beauty clinics are encouraged to optimize digital marketing efforts, enhance social media engagement, and actively manage online reviews to improve visibility and competitiveness.
Co-Authors Anwar, Tezza Adriansyah Devano, Farrel Akheyla DEVINA PUTRI PERMATASARI Indriyana, Sri Quintina Sajati, Fitriardi Samoedra, Artarina Dewi Asri Suhud, Ridono Cesar Trimurtini, Indarti