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All Journal Jurnal Abdimas Kartika Wijayakusuma Journal of Business Studies and Management Review
Samoedra, Artarina Dewi Asri
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Humanities Decision Sciences, Operations Research & Management Education Social Sciences Other

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Optimalisasi Manajemen Pelayanan Usaha Kesehatan Sekolah (UKS) Samoedra, Artarina Dewi Asri; Sutrisno, Sutrisno; Sugiarto, Yudi; Heri T, Harun; Suhud, Ridono Caesar; Prayitno, Arief; Fauziah, Fazrinia Nisa; Fauziah, Ainnur Rohmah; Nugrayasa, Khaira Izmi
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 1 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i1.652

Abstract

Kegiatan pengabdian kepada masyarakat yang dilakukan oleh Fakultas Kedokteran Prodi Administrasi Rumah Sakit Universitas Jenderal Achmad Yani bertujuan untuk mengoptimalkan manajemen pelayanan Usaha Kesehatan Sekolah (UKS) melalui penyuluhan dan pelatihan di beberapa sekolah dasar. Kegiatan ini merupakan bagian dari rangkaian acara Mega Baksos dengan tema "MEGA BAKSOS FK UNJANI MENGABDI" yang dilaksanakan di Serang, Banten, dan Bandung. Penyuluhan ini difokuskan pada peningkatan pemahaman tentang pentingnya UKS sebagai sarana untuk menjaga kesehatan siswa serta penerapan Pertolongan Pertama pada Kecelakaan (P3K) di sekolah. Metode yang digunakan meliputi ceramah, demonstrasi, diskusi, dan evaluasi, dengan peserta terdiri dari siswa dan guru. Hasil kegiatan menunjukkan antusiasme yang tinggi dari peserta, terutama dalam memahami pengelolaan obat-obatan, penerapan P3K, serta pentingnya kerjasama antara sekolah dan pihak eksternal dalam manajemen UKS. Hasil evaluasi menunjukkan program ini berhasil meningkatkan pengetahuan dan keterampilan peserta dalam manajemen UKS dan diharapkan dapat berlanjut secara berkesinambungan untuk menciptakan lingkungan sekolah yang lebih sehat dan aman.
Peningkatan Kompetensi Pegawai Rumah Sakit dalam Penanganan Komplain Berbasis Komunikasi Empatik untuk Pelayanan Prima Pratiwi, Nur Pudyastuti; Samoedra, Artarina Dewi Asri; Kurniawan, Arief; Trismiyanto, Harun Heri; Marditama, Theresia; Prayitno, Arief; Arip, Maulana; Aprilla, Devana Rossa Nur; Mulyani, Sahwa Sri
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 4 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i4.1198

Abstract

Penanganan komplain pasien merupakan aspek penting dalam peningkatan mutu layanan rumah sakit, terutama pada era pelayanan yang menekankan responsivitas, empati, dan komunikasi efektif. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kompetensi pegawai Oetomo Hospital Bandung dalam menanggapi keluhan pasien secara profesional melalui pelatihan komunikasi empatik dan penguatan konsep Employee Value Proposition (EVP) terkait penanganan komplain. Pelatihan melibatkan 75 peserta yang terdiri dari jajaran manajerial, pegawai non-klinis, serta tenaga kesehatan, dan dilaksanakan melalui sharing session, pelatihan EVP, serta pelatihan penanganan komplain untuk klinis dan non-klinis. Hasil pre-test dan post-test menunjukkan peningkatan pemahaman peserta tentang konsep komplain, komunikasi empatik, strategi penyelesaian konflik, serta koordinasi lintas-unit. Peserta juga menilai role play sebagai metode paling efektif untuk meningkatkan keterampilan menghadapi situasi komplain secara nyata. Kegiatan ini berkontribusi pada penguatan budaya pelayanan prima, peningkatan motivasi kerja, serta penyempurnaan alur penanganan komplain di rumah sakit mitra.
FROM PERCEPTION TO INTENTION: THE IMPACT OF BRAND IMAGE AND ELECTRONIC WORD OF MOUTH ON BEAUTY CLINIC SELECTION Cahyani, Syabila Gita Putri; Anwar, Tezza Adriansyah; Samoedra, Artarina Dewi Asri
Journal of Business Studies and Management Review Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i2.52934

Abstract

The rapid growth of the beauty clinic industry in Indonesia has increased competition among service providers, making it important to identify factors influencing patient intention. This study aims to analyze the effect of brand image and electronic word of mouth (e-WOM) on patient intention to choose the services of Beauty Clinic X. This research uses a quantitative approach with descriptive and verificative methods. Data were collected through questionnaires distributed to 400 respondents using purposive sampling. Data analysis was conducted using validity and reliability tests, correlation analysis, and path analysis with SPSS and LISREL software. The results show that brand image and electronic word of mouth simultaneously have a significant effect on patient intention. Partially, brand image has a positive and significant influence by strengthening trust and reducing perceived risk in choosing beauty clinic services. Electronic word of mouth has a stronger and more dominant effect, indicating that online reviews, recommendations, and shared experiences play a crucial role in shaping patient interest. The findings also reveal that positive brand image and credible e-WOM complement each other in influencing patient decision-making. This study concludes that strengthening brand image and managing credible electronic word of mouth are essential strategies to increase patient intention. Beauty clinics are encouraged to optimize digital marketing efforts, enhance social media engagement, and actively manage online reviews to improve visibility and competitiveness.
MORE THAN JUST KNOWLEDGE: HOW EXPERIENCE SHAPES UNIVERSITY STUDENTS’ DECISIONS ON DRINKING WATER Fauziah, Ainnur Rohmah; Anwar, Tezza Adriansyah; Samoedra, Artarina Dewi Asri; Trihapsoro, Iwan
Journal of Business Studies and Management Review Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i2.55552

Abstract

The purpose of this study is to examine the influence of knowledge and experiential marketing on the decision to consume water. This study also aims to analyse the effect of each variable on consumption decisions and to increase students’ awareness of healthy lifestyle practices. Hospital Administration students are expected to serve as role models in promoting healthy behaviour. This study employed a descriptive-verificative design. The population consisted of Hospital Administration students at the Faculty of Medicine, Jenderal Achmad Yani University. The minimum sample size was determined to be 174 respondents; however, 189 respondents were obtained. Data were collected through literature review and questionnaires and analysed using path analysis. The results indicate that students have good knowledge of the health benefits of drinking water, although their understanding of the recommended intake remains limited. Experiential marketing has a positive and significant influence on students’ decisions, while knowledge does not show a significant effect. Simultaneously, both variables significantly influence decision-making. These findings suggest that efforts to increase water consumption should prioritise experiential strategies supported by social and environmental factors.
Co-Authors Anwar, Tezza Adriansyah Aprilla, Devana Rossa Nur Arief Kurniawan Arief Prayitno Arip, Maulana Cahyani, Syabila Gita Putri Fauziah, Ainnur Rohmah Fauziah, Fazrinia Nisa Heri T, Harun Marditama, Theresia Mulyani, Sahwa Sri Nugrayasa, Khaira Izmi Pratiwi, Nur Pudyastuti Sugiarto, Yudi Suhud, Ridono Caesar Sutrisno, Sutrisno Trihapsoro, Iwan Trismiyanto, Harun Heri