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All Journal Business Management Research International Journal of Digital Marketing Science
Aziz, Anton Mulyono
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Role of User-Generated Content and Firm-Generated Content on Destination Image and Intention to Visit Derawan Island: A Stimulus–Organism–Response Approach Luthfiamer; Sugiat, Maria Apsari; Aziz, Anton Mulyono
Business Management Research Vol. 4 No. 2 (2025): July 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v4i2.16480

Abstract

This study examines the role of user-generated content (UGC) and firm-generated content (FGC) in shaping destination image and their influence on the intention to visit Derawan Islands using the Stimulus–Organism–Response (S-O-R) framework. The research addresses the limited understanding of cognitive and affective mechanisms in digital-based destination image formation. A quantitative survey was conducted with 165 potential tourists exposed to UGC and FGC related to Derawan. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that affective image significantly influences intention to visit, while cognitive image is not significant. FGC affects intention both directly and indirectly, whereas UGC influences intention indirectly through affective image. Findings highlight the dominant role of emotional attachment compared to rational evaluation in driving tourist behavior. The study suggests that destination managers should emphasize emotional narratives by balancing UGC authenticity with FGC credibility in digital communication strategies. Future research should explore generational differences or tourist segmentation for broader insights. These results are important as they demonstrate that tourism promotion appealing to emotions is more effective in enhancing visit intentions.
Implementation of Lean and Capacity Planning to Improve Food Truck Operational Efficiency as a Business Expansion Preparation Strategy Firdausi, Amaltea Fatimah; Aziz, Anton Mulyono
International Journal of Digital Marketing Science Vol. 3 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i1.1512

Abstract

This study examines how Lean principles and capacity planning can enhance operational efficiency in small food businesses, focusing on Yokoso Neng Ikah, a food truck operating in Yaizu City, Japan. The business has faced persistent challenges, including long customer wait times, raw material waste, and uneven staff workloads during peak hours. While Lean and capacity planning are well-established in manufacturing and large service industries, there is limited research on their application in mobile food enterprises. This research aims to fill that gap by exploring how these strategies can streamline workflows, reduce inefficiencies, and improve labor management in a micro-enterprise context. Using a quantitative descriptive approach, data were collected through surveys with 40 respondents comprising the owner, managers, and staff. The data were analyzed with SPSS 31.0 using descriptive statistics to assess current operational practices and the effectiveness of Lean and capacity planning implementations. Results show that Lean tools such as visual aids and standardized routines have been moderately adopted and contributed to simplifying tasks, while flexible scheduling helped manage busy periods more effectively. However, responsiveness to sudden demand spikes remains limited, indicating room for improvement. Overall, this study demonstrates that Lean and capacity planning, although traditionally applied in larger-scale operations, can be successfully adapted to small-scale food service businesses, providing both practical recommendations for improving operational efficiency and contributing valuable insights to the field of micro-enterprise management. Keywords: Capacity; food trucks; Lean; MSMEs; operational efficiency; SPSS
Co-Authors Firdausi, Amaltea Fatimah Luthfiamer Maria Apsari Sugiat