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All Journal Jurnal Locus Penelitian dan Pengabdian Journal of Event, Travel and Tour Management
Sihombing, Bernadet
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Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Mathematics Social Sciences Other

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Developing a Sustainable Tourism Promotion Strategy for Cultural Events on Sibandang Island Andriani, Nukeu Novia; Sihombing, Bernadet; Br Sembiring, Cecilia Stevani
Journal of Event, Travel and Tour Management Vol. 5 No. 2 (2025)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v5i2.2192

Abstract

Sibandang Island is part of the Toba Caldera UNESCO Global Sibandang Island, part of the Toba Caldera UNESCO Global Geopark, possesses significant cultural and natural potential, yet faces substantial challenges in tourism promotion. Previous research indicated that marketing feasibility was only 8%, despite cultural and natural potential reaching 98%. This disparity highlights the absence of a targeted and sustainable promotional strategy. This study aims to design a sustainable tourism promotion strategy for cultural events on Sibandang Island, emphasizing local cultural authenticity and sustainability, with a focus on cultural and technological pillars. The methodology employed is qualitative descriptive research. Data analysis utilizes content and thematic analysis based on indicators from a sustainable promotion matrix. Subsequently, the analysis results are developed into a promotional strategy using the SOAR (Strengths, Opportunities, Aspirations, Results) approach. The targeted output is a local culture-based sustainable tourism promotion strategy in the form of a final document, intended as a reference for local government, tourism awareness groups (Pokdarwis), and tourism promotion stakeholders. This research is expected to enhance the effectiveness of tourism promotion and contribute to the sustainable preservation of local culture on Sibandang Island.
Identifikasi Pengelolaan Acara Masyarakat Menggunakan Metode Assetbased Community Development: Studi Kasus Pulau Sibandang Sihombing, Bernadet; Sari, Indah Clara; Fatimah, Meizar Nur
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 1 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i1.5438

Abstract

This study explores the application of the Asset-Based Community Development (ABCD) framework in supporting community-based event management in Sibandang Island. As a part of the Toba Caldera UNESCO Global Geopark, Sibandang Island holds cultural and natural significance yet faces challenges in mobilizing local capacity for tourism events such as the annual community festival (pesta rakyat). Using a qualitative approach, data were collected through interviews with residents, community leaders, and organizers, and analyzed using NVivo to map community assets. Findings show six primary asset categories: human, social, economic, physical, natural, and cultural-spiritual assets. The integration of these assets supports the 3A elements in tourism (Attraction, Accessibility, Amenities) but also reveals gaps in infrastructure and capacity. Despite challenges in logistics, infrastructure, and management capacity, the ABCD approach enabled strong community ownership and enhanced social cohesion.
Co-Authors Andriani, Nukeu Novia Br Sembiring, Cecilia Stevani Fatimah, Meizar Nur Sari, Indah Clara