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All Journal TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan HUMANUS : Jurnal Sosiohumaniora Nusantara
Wulandari, Wanti
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Analitik SDM dan Big Data: Transformasi Manajemen Talenta dan Perencanaan Tenaga Kerja di Ekonomi Digital Handayani, Nur Hikmah; Salsadila, Nayra Shiva; Wulandari, Wanti; Wardhana, Mada Aditia
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 3 No. 2 (2026): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/p2301g18

Abstract

This article examines the transformative application of HR Analytics and Big Data (BD) in human resource management in the digital era, particularly their impact on the effectiveness of Talent Management (TM) and Workforce Planning (WP). This systematic literature review aims to analyze how ethical constraints, privacy, and algorithmic bias moderate this relationship, and explore strategies for leveraging data to build organizational agility and resilience. The study reveals that while HR Analytics and BD enhance proactivity and accuracy in TM and WP, ​​their effectiveness is significantly moderated by ethical challenges and bias, particularly in resource-constrained environments such as MSMEs and startups. It concludes that realizing the full benefits requires a responsible analytics approach that integrates data governance, bias auditing, and HR literacy. This research provides recommendations for practitioners, policymakers, and a future research agenda.
Strategi Pemasaran Digital dalam Meningkatkan Brand Awareness dan Minat Beli pada Fashion Lokal di Indonesia Handayani, Nur Hikmah; Salsadila, Nayra Shiva; Wulandari, Wanti
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing strategies play a fundamental role in the competitiveness of local Indonesian fashion brands, particularly in building awareness and sparking consumer purchase intention. However, their effectiveness faces complexities, particularly among the Generation Z segment. This study aims to examine the direct influence of digital marketing on purchase intention and compare the effectiveness of cultural narrative-based content strategies (storytelling) with trend-based content (fast-moving). Using narrative and integrative literature review methods across a number of empirical studies, the findings indicate that the influence of digital marketing on purchase intention is not directly significant, but is fully mediated by brand awareness and customer engagement. Trend-based strategies excel at building quick visibility, while cultural narrative-based strategies are more effective in building trust and long-term purchase intention. This study concludes that the success of digital marketing for local fashion depends on the synergy between building brand awareness and customer engagement through content relevant to the brand identity and market context.
Co-Authors Handayani, Nur Hikmah Mada Aditia Wardhana Salsadila, Nayra Shiva