Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Wicara Desa
Pujiarti, Ayu
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENINGKATAN EKONOMI KREATIF DIGITAL MARKETING MELALUI USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) PEPES IKAN DESA LINGSAR KECAMATAN LINGSAR KABUPATEN LOMBOK BARAT Putri, Baiq Alisa Nakita; Syafatullah, Aqsal Ilham; Wirayuda, Hasan; Putra, Made Krisna Suryana; Syuqroni, Muhammad; Tokan, Stefania Lorensa Ina; Putri, Enisa Padila; Prastiwi, Rizky Wahyu; Pujiarti, Ayu; Purnamasari, Iga Larashati; Zahra, Siti Astiti; Bulkaini
Jurnal Wicara Vol 3 No 5 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/7bg2j597

Abstract

MSMEs play a vital role in economic growth, yet they still face challenges in digital marketing. The objective of the University of Mataram Community Service Program in Lingsar Village (July to August 2025) was to help small and medium-sized enterprises (SMEs) producing pepes ikan (fish pepes) improve their capabilities through digital marketing assistance. Qualitative analysis using observation, interviews, and surveys was used. The objectives were (1) to promote the creation of QRIS DANA for cashless transactions, (2) to produce videos promoting pepes ikan on social media, and (3) to organize the infrastructure of the business area. This program successfully encouraged MSMEs in Lingsar Village to use digital technology, expand their market, and enhance their branding.
Co-Authors Bulkaini (Bulkaini) Prastiwi, Rizky Wahyu Purnamasari, Iga Larashati Putra, Made Krisna Suryana Putri, Baiq Alisa Nakita Putri, Enisa Padila Syafatullah, Aqsal Ilham Syuqroni, Muhammad Tokan, Stefania Lorensa Ina Wirayuda, Hasan Zahra, Siti Astiti