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All Journal Jurnal Bali Membangun Bali
Astuti, Ni Luh Putu Widya
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Komunikasi Pariwisata dalam Mendorong Keberlanjutan Destinasi Wisata: Kajian Literatur Teoretis Astuti, Ni Luh Putu Widya; Bestari, Ni Made Prasiwi
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 6 No 3 (2025): Desember 2025
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v6i3.481

Abstract

Purpose: This study aims to explain the role of tourism communication in supporting sustainable tourist destination and to identify the principles, strategies, and stakeholders involved in the process. Research methods: This study employs a literature review method, analyzing academic artikels from Google Scholar, Scopus journals 2020-2025, supported by Mendeley software for reference management and source organization. Findings: Effective tourism communication is characterized by a holistic approach, transparency, evidence use, stakeholder involvement, message framing strategies, and the optimization of digital channels to support destination sustainability. Implication: These results indicate the need for more integrated and participatory tourism communication strategies to ensure consistent implementation and broader stakeholder understanding of destination sustainability.
Co-Authors Bestari, Ni Made Prasiwi