Komunikasi Pariwisata dalam Mendorong Keberlanjutan Destinasi Wisata: Kajian Literatur Teoretis

Astuti, Ni Luh Putu Widya
Bestari, Ni Made Prasiwi

Jurnal Bali Membangun Bali
Vol 6 No 3 (2025): Desember 2025

Purpose: This study aims to explain the role of tourism communication in supporting sustainable tourist destination and to identify the principles, strategies, and stakeholders involved in the process. Research methods: This study employs a literature review method, analyzing academic artikels from Google Scholar, Scopus journals 2020-2025, supported by Mendeley software for reference management and source organization. Findings: Effective tourism communication is characterized by a holistic approach, transparency, evidence use, stakeholder involvement, message framing strategies, and the optimization of digital channels to support destination sustainability. Implication: These results indicate the need for more integrated and participatory tourism communication strategies to ensure consistent implementation and broader stakeholder understanding of destination sustainability.