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All Journal Bima Abdi: Jurnal Pengabdian Masyarakat JURNAL AKUNTANSI DAN MANAJEMEN MADANI (JAMM) Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Arista, Anggi
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Optimalisasi Personal Branding dan Pemasaran Digital Untuk Meningkatkan Persaingan Di Era Ekonomi Digital Bagi UMKM Arista, Anggi
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): JANUARI-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4qmnsj73

Abstract

The educational and mentoring program was conducted for one week, from January 19, 2026, to January 24, 2026. The goal of this Community Service program was to increase the capacity of Micro, Small, and Medium Enterprises (MSMEs) to manage and develop their businesses sustainably through strengthening personal branding and implementing digital marketing strategies. Specifically, this program aimed to empower MSMEs to understand the concept of personal branding, build a strong and consistent business identity, and optimize the use of digital media as a marketing tool. With targeted education and mentoring, it is hoped that MSMEs can increase product competitiveness, expand market reach, and adapt effectively to developments in the digital economy. The MSME capacity-building program through education and mentoring has proven to be instrumental in increasing business competitiveness in the digital economy era. Education on personal branding helps MSMEs build a stronger, more consistent, and more recognizable business identity for consumers. Meanwhile, implementing digital marketing strategies enables MSMEs to reach a wider market, increase customer interaction, and sustainably improve sales performance. Structured and applied mentoring has a positive impact on improving digital literacy, promotional creativity, and increasing the confidence of MSMEs in utilizing digital platforms. Thus, optimizing personal branding and digital marketing is not only a promotional tool but also a key strategy for strengthening MSMEs' position amidst increasingly competitive business conditions
PENGARUH PENERAPAN GREEN ACCOUNTING, CORPORATE SOCIAL RESPONSIBILITY, DAN KINERJA LINGKUNGAN TERHADAP NILAI PERUSAHAAN Arista, Anggi
JURNAL AKUNTANSI DAN MANAJEMEN MADANI Vol 12 No 1 (2026): Jurnal Akuntansi Manajemen Madani
Publisher : STIE Madani Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51882/jamm.v12i1.275

Abstract

This study aims to analyze the influence of green accounting implementation, corporate social responsibility (CSR), and environmental performance on firm value. With the increasing awareness of environmental and sustainability issues, companies are expected not only to focus on financial aspects but also to consider the environmental and social impacts of their operations. This research uses a quantitative approach with secondary data obtained from annual reports and sustainability reports of companies listed on the Indonesia Stock Exchange. The results show that green accounting and CSR have a positive and significant effect on firm value, while environmental performance also has a positive but not significant effect. These findings indicate that integrating environmentally friendly policies into business strategies can enhance corporate image and provide added value to stakeholders. This research offers important implications for corporate management in developing sustainable business practices.
Memodernisasi Sistem Administrasi Perpajakan Coretax melalui Edukasi Perpajakan untuk Aparatur Kampung Kabupaten Mahaham Ulu Umam, Muhammad Khaerul; Mardatillah, Mardatillah; Arista, Anggi; Pebrianto, Dede
Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2026): Bima Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/ba-jpm.v6i2.4050

Abstract

Direktorat Jendral Pajak (DJP) merancang Coretax untuk mengintegrasikan proses bisnis inti perpajakan, mulai dari pendaftaran wajib pajak, pelaporan SPT, pembayaran pajak, hingga layanan perpajakan, sehingga layanan menjadi lebih mudah, andal, dan terintegrasi sehingga penting adanya edukasi dan literasi penggunaan Coretax. Tujuan kegiatan ini adalah meningkatkan literasi perpajakan aparatur kampung, khususnya terkait peran bendahara/pejabat pengelola keuangan, memberikan pemahaman tentang modernisasi administrasi perpajakan dan perubahan proses bisnis layanan melalui Coretax DJP, melatih keterampilan praktis penggunaan Coretax (aktivasi akun, otorisasi, pembuatan kode/sertifikat elektronik, pelaporan dan pembayaran) melalui simulasi kasus dan mendorong kesiapan aparatur kampung dalam memberikan layanan informasi perpajakan dasar kepada masyarakat. Pengabdian dilakukan melalui edukasi konseptual dengan simulasi praktik terkait perpajakan dan pemanfaatan layanan digital serta klinik konsultasi kendala teknis terkait dengan aktivasi akun, kode otorisasi dan akses perangkat serta kendala dalam administratif. Hasilnya menunjukkan partisipasi para aparat kampung untuk mempelajari dan menggunakan Coratex serta konsultasi atas berbagai kendala teknis aktivasi akun dan administratif. Kegiatan pengabdian kepada masyarakat selanjutnya disarankan untuk mengkaji efektivitas jangka panjang peningkatan literasi perpajakan aparatur kampung terhadap kepatuhan administrasi dan kualitas layanan publik, serta menganalisis faktor-faktor yang mempengaruhi adopsi sistem digital perpajakan melaui pendekatan komparatif dan model penerimaan teknologi.
Co-Authors Mardatillah Mardatillah Pebrianto, Dede Umam, Muhammad Khaerul