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Strategi Komunikasi dalam Meningkatkan Produktivitas dan Kepuasan Kerja di PT. JNE Maumere, Kabupaten Sikka Theresia Yunivita Ertilia; Veronika Toa; Vinsensius Alfarodino Keytimu; Yohanes Kristo Doke; Margareta Valencia Custodi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 4 (2025): Desember : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i4.5418

Abstract

This study aims to examine the internal communication strategies implemented by PT. JNE Maumere in enhancing employee productivity and job satisfaction. This research employs a qualitative descriptive approach, with data collected through interviews with the branch leader of PT. JNE Maumere. The findings indicate that the company implements an open communication strategy through daily briefings, monthly evaluations, and the use of various communication channels such as WhatsApp, Email, and Telegram. These communication strategies have proven effective in improving work efficiency, accelerating the resolution of operational issues, and increasing employee engagement and job satisfaction, particularly among staff and couriers. The main challenges in internal communication include extreme weather and geographical barriers that affect internet stability. However, PT. JNE Maumere views these challenges as opportunities for innovation, including plans to develop a dedicated internal communication application. Overall, open and well-structured communication strategies play a crucial role in supporting employee productivity and job satisfaction at PT. JNE Maumere.
Analisis SWOT pada Usaha Jeanette Thrift Maumere Emilianus Eo Kutu Goo; Maria Fraisceis Canserina Anggun Parera; Angela Felisitas Ina Ritan; Yosefa Yuliatrix; Anamaria Ellyria D’Nisa; Sakarias Leanaldi; Vinsensius Alfarodino Keytimu
Master Manajemen Vol. 3 No. 4 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i4.1172

Abstract

The purchase of secondhand goods, known as thrifting, involves acquiring and reselling pre-owned clothing at low cost. Originating from Western practices during the Great Depression in the United States, this activity is no longer solely about financial considerations it is also an effort to protect the ecosystem by reducing fashion waste and addressing the adverse impacts of fast fashion, such as pollution and unethical labor practices. In Indonesia, thrifting has expanded rapidly since the 2010s, supported by the creative industry, online access, and platforms like Shopee and Tokopedia. It contributes 10% to the nation’s creative economy (BPS 2022), with export value reaching Rp 100 trillion. This phenomenon has gained traction among young generations such as millennials and Gen Z, often aligning with local cultural traditions. In Maumere, a small city in East Nusa Tenggara with limited access to international fashion, thrifting has emerged as a primary option for students. Stores offer t-shirts, blouses, and dresses priced between Rp 20,000 and Rp 50,000, which suits their modest financial circumstances. Jeanette’s (Aunt Cindy’s) business focuses on top garments like crop t-shirts and crop blouses, leveraging online marketing through TikTok, Instagram, and Facebook to compensate for the store’s less-than-ideal location. This study employs a qualitative approach with direct interviews with Jeanette, using SWOT analysis for evaluation. Strengths: Affordable pricing and alignment with current fashion trends enhance customer loyalty. Weaknesses: Delayed inventory arrivals, "PHP" behavior (holding items without purchase), ineffective management, and limited product options. Opportunities: Adoption of digital technology and fashion trends. Challenges: Domestic competitors and low-priced imported goods. This study provides strategic guidance for small businesses in remote areas to adapt to the digital era.