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Peran Media Sosial dalam Strategi Bisnis pada Mahasiswa Lovedly, Syarif; Doni Aprizal Hadi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 4 (2025): Desember : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i4.5634

Abstract

The waste crisis in Indonesia requires creative and innovative approaches that go beyond traditional regulatory measures alone. This study examines the application of nudging strategies in public policy as an effort to encourage behavioral change toward sustainable consumption and the formation of zero-waste communities. The research employs a qualitative approach through a literature review and comparative analysis of relevant waste management policies and practices. The findings identify five main nudging strategies—default options, social norms, simplification, framing, and salience—which have the potential to influence individual decision-making in a non-coercive manner. The results indicate that nudging strategies are more effective in shaping environmentally friendly behavior when supported by adequate infrastructure and active involvement from government, the private sector, and the community. The implementation of packaging return systems, simplification of waste sorting processes, and social norm–based campaigns have proven effective in increasing public participation and awareness. However, major challenges remain, including limited infrastructure, high consumption patterns, and weak coordination among stakeholders. Therefore, this study recommends the development of an integrated policy model that combines nudging strategies, economic incentives, and local regulations to accelerate the transition toward a zero-waste society in Indonesia.
PENGEMBANGAN KEPEMIMPINAN SOSIAL-ENTREPRENEURIAL PEMUDA MELALUI PENDAMPINGAN KARANG TARUNA BERBASIS UMKM DALAM MEMPERSIAPKAN GENERASI INDONESIA EMAS Mawardi; Mona Novita; Doni Aprizal Hadi; Habibissajidin; Mariana; Samsuri
DEVELOPMENT: Journal of Community Engagement Vol. 3 No. 2 (2024): September
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/zhahqt37

Abstract

Developing social-entrepreneurship-based youth leadership is a crucial strategy for enhancing the capacity of the younger generation to face social and economic challenges toward a Golden Indonesia. However, the role of youth organizations and MSMEs has not yet been optimally integrated into community empowerment practices. This community service activity aims to develop a social-entrepreneurial leadership model through mentoring MSME-based youth organizations (Karang Taruna) using a Participatory Action Research (PAR) approach. The methods used include participatory planning, leadership workshops, MSME mentoring, and collaborative action-reflection involving youth and local businesses as active partners. The results of the activity indicate an increase in the collaborative leadership capacity of youth, strengthening of MSME managerial and digital marketing skills, and the formation of a sustainable community collaboration network. The PAR approach enables experiential learning that encourages social innovation and increases active participant engagement. This program produces an empowerment model based on social-entrepreneurship leadership that has the potential to be replicated in other community contexts as a strategy to strengthen the role of youth and empower the local economy.