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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce MANKEU (JURNAL MANAJEMEN KEUANGAN) AMNESIA (JURNAL MANAJEMEN SUMBER DAYA MANUSIA) ABDIMASYA | Jurnal Pengabdian Pada Masyarakat
Syarif Lovedly
Universitas Merangin
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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PERAN KEPEMIMPINAN KEPALA SEKOLAH DALAM MENINGKATKAN MUTU SUMBER DAYA GURU DI SMP NEGERI 8 SAROLANGUN Lovedly, Syarif
AMNESIA (JURNAL MANAJEMEN SUMBER DAYA MANUSIA) Vol. 2 No. 4 (2024): AMNESIA (Jurnal Manajemen Sumber Daya Manusia)
Publisher : Indragiri Research Center (ingreat)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61167/amnesia.v2i4.162

Abstract

The objective of this research is to understand the role of the headmaster in enhancing the quality of teacher resources at SMP Negeri 8 Sarolangun. This study was conducted over a period of 4 months, from August 2024 to December 2024, using a descriptive qualitative method with the headmaster as the key respondent and 3 teachers as additional respondents. Data collection in this research was carried out using interview techniques, observation, and documentation, while data analysis techniques included domain analysis, taxonomic analysis, and componential analysis. Based on the research findings, information was obtained regarding the role of the school principal in improving the quality of teacher resources at SMP Negeri 8 Sarolangun, which includes: (1) holding regular meetings, (2) assigning additional tasks and responsibilities to each teacher beyond teaching activities, and (3) supervising teachers during the teaching and learning process.
PENGARUH KOMPETENSI TERHADAP KINERJA PEGAWAI DINAS PENDIDIKAN KABUPATEN SAROLANGUN TAHUN 2022 MAWARDI; LOVEDLY, SYARIF
AMNESIA (JURNAL MANAJEMEN SUMBER DAYA MANUSIA) Vol. 1 No. 1 (2023): AMNESIA (Jurnal Manajemen Sumber Daya Manusia)
Publisher : Indragiri Research Center (ingreat)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61167/amnesia.v1i1.13

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh kompetensi, terhadap kinerja pegawai. Penelitian ini menggunakan penelitian populasi sedangkan populasinya adalah seluruh pegawai di Dinas Pendidikan Kabupaten Sarolangun pada tahun 2022 yang terdiri dari 85 responden. Pengumpulan data dengan teknik kuesioner melalui uji validitas dan reliabilitas. Analisis data menggunakan regresi linier berganda dan uji hipotesis menggunakan uji t. Hasil analisis yang dapat dilaporkan adalah : (1) Kuesioner semua variabel valid dan hasil variabilitasnya reliabel, (2) Hasil uji asumsi klasik menunjukkan bahwa variabel x dan y linear dan berdistribusi normal. Hasil analisis menunjukkan persamaan regresi adalah : Y = 4,808 + 0,265 X; (1) Uji t variabel kompetensi, dengan value 0,000; sehingga Ha diterima dan H0 ditolak, yang berarti variabel kompetensi tersebut berpengaruh terhadap kinerja pegawai. (2) besaran pengaruh variabel kompetensi terhadap kinerja pegawai berdasarkan nilai koefisien regresi (1 = 0,324) lebih besar dari variabel lainnya. (3) Uji koefisien determinasi Adjusted R² = 0,474; artinya variabel kompetensi dijelaskan sebesar 47,4%, selanjutnya lebih dipengaruhi oleh variabel-variabel lainnya.
Peran Media Sosial dalam Strategi Bisnis pada Mahasiswa Lovedly, Syarif; Doni Aprizal Hadi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 4 (2025): Desember : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i4.5634

Abstract

The waste crisis in Indonesia requires creative and innovative approaches that go beyond traditional regulatory measures alone. This study examines the application of nudging strategies in public policy as an effort to encourage behavioral change toward sustainable consumption and the formation of zero-waste communities. The research employs a qualitative approach through a literature review and comparative analysis of relevant waste management policies and practices. The findings identify five main nudging strategies—default options, social norms, simplification, framing, and salience—which have the potential to influence individual decision-making in a non-coercive manner. The results indicate that nudging strategies are more effective in shaping environmentally friendly behavior when supported by adequate infrastructure and active involvement from government, the private sector, and the community. The implementation of packaging return systems, simplification of waste sorting processes, and social norm–based campaigns have proven effective in increasing public participation and awareness. However, major challenges remain, including limited infrastructure, high consumption patterns, and weak coordination among stakeholders. Therefore, this study recommends the development of an integrated policy model that combines nudging strategies, economic incentives, and local regulations to accelerate the transition toward a zero-waste society in Indonesia.
ANALYSIS OF TEMBILAHAN PUBLIC UNDERSTANDING OF FINANCIAL TECHNOLOGY AND HOW FINANCIAL TECHNOLOGY-BASED INSURANCE SERVICES WORK Fitri Ramadhani; Rini Aulia; Syarif Lovedly
MANKEU (JURNAL MANAJEMEN KEUANGAN) Vol. 3 No. 3 (2025): MANKEU (JURNAL MANAJEMEN KEUANGAN)
Publisher : Indragiri Research Center (ingreat)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61167/mnk.v3i3.265

Abstract

The development of financial technology (fintech) has driven innovation in financial services, including fintech-based insurance services (InsurTech). However, utilization of these services still faces obstacles in the form of low public understanding, particularly in non-metropolitan areas. This study aims to analyze the Tembilahan community's understanding of fintech and how fintech-based insurance services work, and to identify the factors influencing it. This study used a qualitative method with a descriptive approach. Data were obtained through in-depth interviews with Tembilahan residents selected using purposive sampling. The results indicate that the community generally only understands fintech as a digital payment service and does not yet understand the mechanisms. Service digital insurance. Low digital financial literacy, limited information, and perceived risks regarding data security and the claims process are the main factors contributing to this low understanding. However, after being provided with an explanation, the public showed a more positive attitude toward digital insurance services. Therefore, increasing digital financial literacy and education is necessary to encourage optimal understanding and utilization of insurance fintech.
OPTIMALISASI PEMANFAATAN ARTIFICIAL INTELLIGENCE (AI) DALAM DIGITAL MARKETING UNTUK MENINGKATKAN KOMPETENSI MAHASISWA MENGHADAPI TRANSFORMASI BISNIS DIGITAL Mulia Aminurahman; Mukhlis Yunus; Muhammad Zikri Farhan; Nurul Fadila; Syarif Lovedly
AbdiMasya | Hira Institute Vol. 4 No. 1 (2026): Juli 2026
Publisher : Hira Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid advancement of Artificial Intelligence (AI) has significantly transformed digital marketing practices through automation, data analytics, and more effective content creation. However, many university students still lack adequate knowledge and practical skills to effectively utilize AI in digital marketing activities. This community service program aimed to enhance students' digital literacy and competencies in applying AI to digital marketing through an interactive online seminar conducted via Zoom Meeting. The program involved 180 participants from the Digital Business, Entrepreneurship, Economic Education, and Elementary School Teacher Education (PGSD) Study Programs at Universitas Merangin. An educational and participatory approach was employed through presentations delivered by practitioners and academics with expertise in digital marketing and artificial intelligence, followed by interactive discussions and question-and-answer sessions. The program was evaluated using a Google Forms questionnaire. The results showed that 94.1% of participants gained new insights into the application of AI in digital marketing, 91.7% felt better prepared to use AI tools to support digital marketing activities, and 89.4% perceived the online seminar as effective and interactive. These findings indicate that AI-based interactive seminars are effective in enhancing students' digital literacy, technology-based marketing competencies, and readiness to adapt to the ongoing digital transformation of the business environment.
Peran Media Sosial dalam Mendukung Kesuksesan Mahasiswa Prodi Bisnis Digital Universitas Merangin sebagai Affiliate marketer Syarif Lovedly; Mukhlis Yunus; Renol Elmi Krisito; Mulia Aminurahman
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7556

Abstract

The development of digital technology has created new opportunities for students to generate additional income through affiliate marketing. Social media has become an essential platform for promoting products, disseminating information, engaging with potential customers, and establishing personal branding as an affiliate marketer. However, achieving success in affiliate marketing requires more than simply sharing promotional content; it also depends on effective communication strategies, audience engagement, and consistent online activity. This study aims to explore the role of social media in supporting students' success as affiliate marketers. A qualitative research approach was employed using in-depth interviews with five university students who were actively involved in affiliate marketing. The collected data were analyzed thematically to identify key patterns and factors contributing to their success. The findings reveal that social media plays a strategic role in building audience trust, expanding promotional reach, increasing product visibility, and improving conversion rates. Furthermore, content quality, posting consistency, audience interaction, and the ability to adapt to social media trends were identified as significant factors influencing affiliate marketing performance. This study contributes to the growing literature on digital business and affiliate marketing while providing practical insights for students interested in developing sustainable online entrepreneurial activities through social media.
Co-Authors Doni Aprizal Hadi Fitri Ramadhani Mawardi Muhammad Zikri Farhan Mukhlis Yunus Mulia Aminurahman Nurul Fadila Renol Elmi Krisito Rini Aulia