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All Journal Jurnal Pengabdian Masyarakat (ABDIRA)
Nababan, Rafael Natal
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Aerospace Engineering Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Pemanfaatan Live Streaming TikTok sebagai Media Edukasi Trading Generasi Z pada PT TPFx Nababan, Rafael Natal; Santoso, Bowo
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1497

Abstract

Social media platforms have great potential as a medium for financial education for Generation Z, despite still facing issues such as low trading literacy and the high spread of unreliable financial content. This Community Service activity is aimed at optimizing the use of TikTok's live streaming feature as a trading education tool for Generation Z through collaboration with PT TPFx. The material is delivered using an interactive approach that actively involves participants through discussions and question-and-answer sessions. The results of the activity show that the use of TikTok live streaming can improve basic understanding of trading and encourage Generation Z to learn trading in a more structured and responsible manner.
Co-Authors Bowo Santoso