Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal AT-TASYRI' Jurnal Ilmiah Prodi Muamalah
Fadhillah, Fathin
Unknown Affiliation
Religion

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Price, BPOM, and Halal Labels on College Students’ Skincare Purchase Decisions Fadhillah, Fathin; Nurjannah, Nurjannah; ‘Ula, Tajul; Mastura, Mastura
AT-TASYRI': JURNAL ILMIAH PRODI MUAMALAH Vol. 17 No. 2 (2025): At-Tasyri': Jurnal Ilmiah Prodi Muamalah
Publisher : Prodi Hukum Ekonomi Syariah STAIN Teungku Dirundeng Meulaboh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/fjn6n920

Abstract

This study aims to determine the effect of price, BPOM labeling, and halal labeling on purchasing decisions for skincare products among female students of the Faculty of Islamic Economics and Business, IAIN Langsa. The method used is a quantitative approach. This study uses a total sampling technique with the sample used being female students at the Faculty of Islamic Economics and Business, IAIN Langsa, Class of 2021, totaling 135 respondents. The data collection technique used a questionnaire. The data analysis method used multiple linear regression, classical assumption test, and hypothesis test (t-test, F-test, and R2). The results of the study showed that partially the variables price, BPOM labeling, and halal labeling had a significant positive effect on purchasing decisions for skincare products among female students of the Faculty of Islamic Economics and Business, IAIN Langsa. Price, BPOM labeling, and halal labeling are used simultaneously in purchasing decisions for skincare products among female students of the Faculty of Islamic Economics and Business, IAIN Langsa.
Co-Authors Mastura, Mastura Nurjannah Nurjannah ‘Ula, Tajul