Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal DBESTI: Journal of Digital Business and Technology Innovation
Putriajni, Anyelir Salsabila
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Library & Information Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Konten Visual dalam Pemasaran Digital: Studi Kasus Akun Instagram Sorai Merchandise Putriajni, Anyelir Salsabila; Suhendi, Suhendi; Saputra, Nugroho Dwi
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i2.1987

Abstract

Instagram has become a primary platform in visual-based digital marketing strategies. This study aims to analyze the influence of visual design content on the effectiveness of digital marketing on Sorai Official Merchandise's Instagram account. A quantitative method was applied by distributing questionnaires to 129 followers of the account. The data were analyzed through validity and reliability tests, simple linear regression, and partial t-test. The results show that visual design content significantly affects digital marketing effectiveness, with a coefficient of determination (R²) of 55.6% and a significance value of < 0.001, which is under 0.05. Visual elements such as color, typography, illustration, and composition shape audience perception, encourage interaction, and influence purchase decisions. This research highlights the importance of a consistent and appealing visual content strategy to enhance the effectiveness of social media marketing.
Co-Authors Saputra, Nugroho Dwi Suhendi Suhendi