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All Journal Almana : Jurnal Manajemen dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi
Nurmalitasari, Keke Shabrina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Store Atmosphere and Service Quality on Repurchase Intention Alqodri, Moch Fiqri; Santoso, Santoso; Nurmalitasari, Keke Shabrina
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3012

Abstract

This study is motivated by the rapid growth of the thrifting (used clothing) industry in Indonesia, which has intensified competition among retailers. In such a competitive environment, businesses are required to create a pleasant shopping experience to maintain customer loyalty and encourage repurchase intention. Factors such as store atmosphere and service quality are considered important in influencing consumer behavior, particularly in increasing the likelihood of repeat purchases. This study aims to analyze the effect of store atmosphere and service quality on repurchase intention among consumers of Ob.Second Cirebon Outlet. The research employs a quantitative approach with a causal design. The population consists of consumers who have made purchases at Ob.Second Cirebon Outlet, with a sample of 97 respondents selected using purposive sampling. Data were collected through questionnaires using a 5-point Likert scale and analyzed using multiple linear regression supported by SPSS. The results indicate that both store atmosphere and service quality have a positive and significant effect on repurchase intention, both individually and simultaneously. This implies that creating a comfortable store environment and delivering high-quality service are essential strategies to enhance customer satisfaction and encourage repeat purchases.
Pengaruh Service Quality dan Perceived Value terhadap Continuous Usage Intention Pengguna Grabfood di Cirebon Dewanoto, Ricardi; Misbak, Misbak; Nurmalitasari, Keke Shabrina
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.16347

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh service quality dan perceived value terhadap continuous usage intention pengguna GrabFood di Kota Cirebon. Pendekatan penelitian yang digunakan adalah kuantitatif dengan desain asosiatif. Data dikumpulkan melalui penyebaran kuesioner kepada 270 responden pengguna aktif GrabFood yang dipilih menggunakan teknik non-probability sampling. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa service quality berpengaruh positif dan signifikan terhadap continuous usage intention, yang berarti semakin baik kualitas layanan yang dirasakan pengguna, maka semakin tinggi kecenderungan mereka untuk terus menggunakan layanan GrabFood. Selain itu, perceived value juga terbukti berpengaruh positif dan signifikan terhadap continuous usage intention, yang menunjukkan bahwa persepsi pengguna terhadap manfaat layanan dibandingkan dengan biaya yang dikeluarkan berperan penting dalam meningkatkan penggunaan berkelanjutan. Secara simultan, service quality dan perceived value berpengaruh signifikan terhadap continuous usage intention dengan kontribusi sebesar 55,6%. Temuan penelitian ini menegaskan bahwa peningkatan kualitas layanan dan nilai yang dirasakan pengguna menjadi faktor penting dalam mempertahankan loyalitas pengguna layanan pesan antar makanan berbasis aplikasi.
Co-Authors Alqodri, Moch Fiqri Dewanoto, Ricardi Misbak, Misbak SANTOSO SANTOSO