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STRATEGI PENINGKATAN PENDAPATAN ASLI DAERAH KOTA CIREBON MELALUI PAJAK HOTEL Misbak, Misbak
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.972 KB)

Kota Cirebon adalah kota dengan jumlah hotel yang cukup banyak, yang dapat dijadikan sasaran untuk mendapat pajak hotel daerah. Pajak hotel Kota Cirebon mengalami penurunan, dan dari hasil penelusuran penulis, permasalahan terjadi pada sistem penagihan dan pengambilan pajak hotel. Penurunan tertinggi terjadi pada tahun 2017 ini. Data terakhir menunjukkan per bulan Mei pendapatan pajak hotel hanya mencapai 5,4 miliar. Penelitian ini bermetodekan penelitian kualitatif dengan pendekatan analisis SWOT. Dari hasil dan pembahasan diketahui bahwa pengelolaan pajak hotel Kota Cirebon membutuhkan strategi pendekatan administratif intens. Strategi pendekatan administratif intens adalah strategi peningkatan pendapatan pajak hotel dengan pendekatan administratif yang dilakukan secara berkala. Strategi pendekatan administratif intens dilakukan dengan mendata hotel dan pendapatan yang diperleh hotel per waktu yang telah disepakati antara pihak hotel dan pemerintah. Data terkait pendapatan hotel akan dijadikan rujukan dan/atau pertimbangan dalam penentuan pajak hotel. Tahap akhir daripada proses ini adalah meningkatnya pendapatan asli daerah Kota Cirebon yang berasal dari pajak hotel yang kian naik.

IMPLEMENTASI KEBIJAKAN PROGRAM PRIORITAS LEGALISASI ASET SERTIFIKAT TANAH BAGI NELAYAN DI KOTA CIREBON Misbak, Misbak
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.957 KB)

Metode yang digunakan dalam penelitian ini adalah metode kualitatif yang bersifat deskriptif. Hasil penelitian menunjukan bahwa Implementasi kebijakan program prioritas legalisasi aset sertifikat tanah bagi nelayan di Kota Cirebon yang diukur berdasarkan parameter standar dan sasaran sudah baik, parameter sumber daya sudah cukup baik, parameter hubungan antarorganisasi belum baik, parameter karakteristik agen pelaksana belum baik, parameter kondisi sosial, politik dan ekonomi belum begitu baik dan parameter disposisi implementor sudah cukup baik. Dalam implementasi kebijakan program prioritas legalisasi aset sertifikat tanah nelayan di atas faktor-faktor sebagai penentu belum sepenuhnya diterapkan dengan baik oleh kantor pertanahan dan dinas kelautan perikanan Kota Cirebon. Hal ini mengakibatkan penilaian masyarakat bagi implementasi kebijakan program tidak berjalan sebagaimana apa yang menjadi target dalam program ini. Dalam implementasi kebijakan program prioritas legalisasi aset sertifikat tanah oleh kantor pertanahan Kota Cirebon bagi nelayan Kota Cirebon menemui hambatan-hambatan di antaranya sebagai berikut; a). Kurang optimalnya dari pihak DKP3 dalam melaksanakan program prioritas legalisasi aset sertifikat tanah bagi nelayan di Kota Cirebon, b). Kurang koordinasi dari 3 instansi yang terlibat kelurahan, DKP, dan kantor pertanahan dalam hal pembagian tugas, c). Tidak sesuainya waktu pembuatan sertifikat yang telah di targetkan bulan Maret 2014 sudah selesai tapi ditargetkan mundur dari jadwal yang ditentukan, d). Masih adanya pungutan yang dirasakan oleh nelayan dalam pembuatan persyaratan sertifikat.

The Effect Of Discounts And Word Of Mouth Communication On Purchasing Decisions At Src Al-Badar Wholesale Stores Permana, Romi; Nugraha, Muhammad Rivaldhie Juniar; Amrullah, Amir Arkhan; Misbak, Misbak; Dedu, May
International Journal of Social Service and Research Vol. 4 No. 05 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i05.834

Currently, the business world is very competitive, especially in Indonesia. This is shown by the increasing number of traditional businesses that are starting to transition to modern businesses, or perhaps new modern businesses. This study uses Quantitative Research, a research method that collects data in the form of numbers or numerical data to be analyzed statistically. The results of hypothesis testing show that the variable Price Discount, Word of Mouth simultaneously has a positive effect on consumer purchase decisions. From the partial results, the discount has a positive and significant effect on the purchase decision at the Al-Badr src graosir store. Simultaneously, discounts and word of mouth communication have a positive and significant effect on product purchase decisions at the Al-Badr src wholesale store.

TikTok as a Marketing Medium: The Influence of User Generated Content (UGC) and Viral Marketing on Online Purchase Decisions on Glad2Glow Skincare Products Ramadhan, Hikmah Akbar Robiul; Yeni, Tri; Misbak, Misbak; Muthiarsih, Tiara
International Journal of Business, Economics, and Social Development Vol 6, No 2 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i2.945

TikTok social media has evolved into a social commerce platform, serving as an effective digital marketing tool. This study aims to ascertain how user-generated content (UGC) and viral marketing influence online purchasing decisions, with a case study on Glad2Glow products. Using quantitative methods and SPSS (Statistical Product and Service Solutions) version 22, this study utilized Roscoe's formula and used a purposive sampling approach with 210 respondents who met the criteria of TikTok users who had purchased Glad2Glow products. The findings of this study indicate that user generated content (UGC) and viral marketing influence the decision to buy Glad2Glow products online. With a determination value of R square of 0.764 or 76.4%, the research findings show that viral marketing is the most important component in spreading the message widely. User Generated Content (UGC), with a determination value R square User Generated Content (UGC) of 0.534 or 53.4%, states that User Generated Content (UGC) has an important role in building understanding before purchasing a product. These findings provide deeper insights into the effectiveness of digital marketing strategies through TikTok, as well as how the combination of User Generated Content and viral marketing can influence online purchasing decisions.

Online Buying Interest in the Ciayumajakuning Property Industry from the Influence of Organic and Non-Organic Digital Marcom Rivaldi, Rival; Faturrahman, Dimas; Misbak, Misbak; Muthiarsih, Tiara
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8296

This study wants to find out if using free Live Streaming and paid Meta Ads to market online works to make people want to buy property in the Ciayumajakuning area. We got information from 270 people using online surveys, and we used math to look at the information. The study shows that both ways work to make people want to buy online, but Meta Ads works a little better. Live Streaming, however, enhances consumer trust through real-time interaction and product visualization. This research offers practical insights for property marketers in selecting adaptive and effective digital strategies based on campaign goals, consumer behavior, and resource allocation.

The Role of Marketing Management On Image Existence Corporate Institutions Arju Syifa, Mohamad; Fathul Bahari, Afnan Taroqi; Misbak, Misbak
Return : Study of Management, Economic and Bussines Vol. 3 No. 5 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i5.230

Marketing management is a very important concept in the business world. Marketing management depends on organizational design that is tailored to market needs, especially target markets, in terms of price, distribution from suppliers to customers, and service. However, there are factors that affect the quality of an institution, namely the image of the institution (image). The views, perceptions and assessments of the public towards an institution will also affect the sustainability of the institution. Thus, the purpose of this study is to analyze theories about the role of marketing management on the existence of the image of corporate institutions. The theory used in this study is qualitative research, which is research that does not use quantitative data or statistical measuring tools. In accordance with the object of this research, this type of research is a category of library research, which is a series of studies that use literature studies. The result of his research is that marketing management has a very significant role in shaping the image of the institution. The existence of an institution's image depends on how the corporate institution packages marketing and publicizes it to the public. That marketing management also has a function to shape the company's knowledge and image for the community. Therefore, the existence of the image of the corporate institution depends on how the strategy and management of the company itself.

Exploring The Relationship Between Responsiveness And Usability And Its Impact On Customer Satisfaction In E-Commerce Fath, Syahrul; Abimanyu, Dimas; Misbak, Misbak
Journal of Management Economic and Financial Vol. 2 No. 4 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i4.42

This research explores the use of chatbots in e-commerce from a customer perspective, with the aim of determining how responsiveness affects usability, as well as how this usability affects customer satisfaction. The data collection method used was a questionnaire distributed to 195 respondents. For model and hypothesis testing, SPSS and AMOS software were used. The results of the validity and reliability tests show that the respondent data is valid and reliable for use in hypothesis testing. The normality test shows that the questionnaire data is normally distributed. The multicollinearity test shows that multicollinearity has occurred. The results of the fit model test are that most of the criteria can be met or are fit, so the statistical interpretation results can not only be used on the sample but on the population as a whole. And the hypothesis test shows that there is a significant positive relationship between responsiveness (X) and usability (Y) of the chatbot. These findings indicate that the more responsive a chatbot is, the higher its level of usefulness in the eyes of customers. When a chatbot is able to provide relevant answers, customers tend to feel that the chatbot is effective and practical to use in meeting customer needs. Furthermore, this research also found that usability (Y) significantly influences customer satisfaction (Z). In other words, easy-to-use and effective chatbots can increase customer satisfaction in an e-commerce context. When a chatbot is designed with a simple interface, customers can easily ask questions and receive the answers or help they need. In addition, if the chatbot is able to provide accurate and relevant answers, customers feel that their needs can be met.

TikTok as a Marketing Medium: The Influence of User Generated Content (UGC) and Viral Marketing on Online Purchase Decisions on Glad2Glow Skincare Products Ramadhan, Hikmah Akbar Robiul; Yeni, Tri; Misbak, Misbak; Muthiarsih, Tiara
International Journal of Business, Economics, and Social Development Vol. 6 No. 2 (2025)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i2.945

TikTok social media has evolved into a social commerce platform, serving as an effective digital marketing tool. This study aims to ascertain how user-generated content (UGC) and viral marketing influence online purchasing decisions, with a case study on Glad2Glow products. Using quantitative methods and SPSS (Statistical Product and Service Solutions) version 22, this study utilized Roscoe's formula and used a purposive sampling approach with 210 respondents who met the criteria of TikTok users who had purchased Glad2Glow products. The findings of this study indicate that user generated content (UGC) and viral marketing influence the decision to buy Glad2Glow products online. With a determination value of R square of 0.764 or 76.4%, the research findings show that viral marketing is the most important component in spreading the message widely. User Generated Content (UGC), with a determination value R square User Generated Content (UGC) of 0.534 or 53.4%, states that User Generated Content (UGC) has an important role in building understanding before purchasing a product. These findings provide deeper insights into the effectiveness of digital marketing strategies through TikTok, as well as how the combination of User Generated Content and viral marketing can influence online purchasing decisions.

The Influence of Tiktok Live Streaming, Content Marketing on the Decision to Purchase Nike Shoes in FEB UGJ Students Rivaldi, Rifky; Wibowo, Sandi Nasrudin; Misbak, Misbak
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5154

With the very rapid development of technology using smartphones at this time, one of which is online shopping, consumers tend to shop via live streaming, one of which is available on the TikTok application with a variety of content. Therefore, this research aims to determine the influence of TikTok live streaming and content marketing on the decision to purchase Nike shoes among FEB UGJ students. The analytical method used in this research is multiple linear regression analysis and quantitative methods, using the SPSS application program data processing. Primary data was collected by distributing questionnaires to 105 FEB UGJ students. The research results show (1) There is a positive and partially significant influence between TikTok Live streaming on the decision to purchase Nike shoes for FEB UGJ students. (2) There is a partial positive and significant influence between Content marketing on the decision to purchase Nike shoes for FEB UGJ Students. (3) There is a significant positive influence simultaneously between TikTok live streaming and content marketing on the decision to purchase Nike shoes for FEB UGJ students.

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