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All Journal Jurnal Penelitian dan Pengkajian Ilmiah ESENSI: Jurnal Riset Pendidikan
Utina, Firman
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Other

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Digital Project-Based Learning and Its Contribution to Students’ Critical Literacy Development under the Independent Curriculum Framework Hidayat, Anwar; Utina, Firman; Hanif, Sabda Ridwan
ESENSI: Jurnal Riset Pendidikan Vol. 2 No. 1 (2025): ESENSI: Jurnal Riset Pendidikan
Publisher : Gema Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/esensi.v2i1.278

Abstract

The rapid expansion of digital technologies and curriculum reform initiatives has intensified the need for instructional approaches that foster students’ critical literacy in meaningful and authentic learning contexts. This study investigates the contribution of Digital Project-Based Learning (DPBL) to students’ critical literacy development within the Independent Curriculum Framework. Employing a mixed-methods research design, the study involved students participating in digitally mediated project-based learning activities that emphasized inquiry, collaboration, and the production of multimodal digital artifacts. Quantitative data were collected through pre-test and post-test measures of critical literacy, while qualitative data were obtained from student reflections and semi-structured interviews to capture learning experiences and perceptions. The quantitative findings reveal a statistically significant improvement in students’ overall critical literacy, with notable gains in analytical reading, evaluative judgment, and responsible engagement with digital texts. Qualitative analysis further indicates that DPBL enhanced student engagement, learner agency, and reflective awareness of information credibility and ethical digital practices. Students reported increased confidence in analyzing diverse information sources, negotiating meaning through collaboration, and communicating ideas critically using digital tools. The integration of digital technologies within project-based learning was found to support deeper cognitive processing and sustained engagement when accompanied by structured guidance and reflective assessment. Overall, the findings suggest that Digital Project-Based Learning is an effective pedagogical approach for strengthening critical literacy in alignment with the goals of the Independent Curriculum Framework. The study contributes empirical evidence to support the implementation of digitally oriented, project-based pedagogies as a means of promoting critical, reflective, and responsible learners in contemporary educational settings.
Analisis Pemakaian Bahasa Persuasif pada Konten Promosi UMKM dan Pengaruhnya terhadap Peningkatan Pendapatan pada UMKM Just Koling Afastar Coffee Dali, Meilina Widya; Silvana Sunge; Mohamad, Asrit I.; Samparaja, Fathur Amruslim; Hagu, Alif Alfiansyah; Lobu, Dwi Dytha Fathia; Katung, Trifina S.; Sunyani, Sunyani; Yahya, Nur Fadilah; Mopangga, Nurul Fadilla; Hasan, Muniifa; Talib, Sania Fitri; Abdul, Rahmiyanti; Gani, Nazwa Fidya; Utina, Firman
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 3 No. 1 (2026): CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah, Januari 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v3i1.2213

Abstract

The rapid development of digital technology has encouraged micro, small, and medium enterprises (MSMEs) to utilize social media as an effective and efficient promotional medium. One important aspect of digital promotion is the use of persuasive language, which plays a key role in attracting attention and influencing consumer interest. This study aims to analyze the use of persuasive language in promotional content of the MSME Just Koling Afastar Coffee and to examine its role in increasing consumer interest and supporting business revenue growth. This research employed a descriptive qualitative method with documentary and field approaches. Data were collected through interviews with the owner and manager of the MSME, as well as documentation of promotional content published on social media platforms. Data analysis was conducted using the Miles and Huberman model, which consists of data reduction, data display, and conclusion drawing. The findings indicate that the promotional content of Just Koling Afastar Coffee is dominated by persuasive language in the form of short, casual, and easily understood invitation sentences. The use of persuasive language plays an important role in attracting consumer interest, increasing social media interaction, and supporting the growth in the number of customers and business revenue. This study confirms that persuasive language is a relevant and applicable marketing communication strategy for MSMEs, particularly in social media-based digital promotion.
Co-Authors Abdul, Rahmiyanti Dali, Meilina Widya Gani, Nazwa Fidya Hagu, Alif Alfiansyah Hanif, Sabda Ridwan Hasan, Muniifa Hidayat, Anwar Katung, Trifina S. Lobu, Dwi Dytha Fathia Mohamad, Asrit I. Mopangga, Nurul Fadilla Samparaja, Fathur Amruslim Silvana Sunge Sunyani, Sunyani Talib, Sania Fitri Yahya, Nur Fadilah