Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Contemporary Studies in Economic, Finance and Banking (CSEFB)
Lestari, Novri Ayu
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Investor Sentiment Toward Puma Stock Performance During the #Boycottpuma Campaign: A Case Study From Börsennews Lestari, Novri Ayu; Indraswari, Citra Rahayu
Contemporary Studies in Economic, Finance and Banking Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/csefb.2025.04.4.07

Abstract

Political and ethical boycott movements increasingly influence investor sentiment in global financial markets. The #BoycottPuma campaign, targeting Puma’s ties to Israeli institutions, is a key example. This study aims to examine the impact of the campaign on investor sentiment toward Puma’s stock by analyzing user discussions on Börsennews using sentiment analysis and NLP techniques. Findings reveal that despite Puma’s stable financials, negative sentiment dominated due to reputational concerns.
Co-Authors Citra Rahayu Indraswari, Citra Rahayu