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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management
Jumiati, Kadek Ari
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Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence Of Attraction, Accessibility, Amenity And Ancillary On Tourist Satisfaction At Suwat Waterfall Gianyar, Bali Jumiati, Kadek Ari; Wisnawa, I Made Bayu; Kartimin, I Wayan
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.281

Abstract

Tourist satisfaction is a critical indicator for sustainable destination development, particularly for emerging natural attractions such as Suwat Waterfall in Gianyar, Bali. This study aims to analyze the influence of attraction, accessibility, amenities, and ancillary services on tourist satisfaction. Using an accidental sampling method, data were collected from 140 visitors through questionnaires, observations, interviews, and documentation. Multiple linear regression analysis revealed that attraction and ancillary services have a significant positive effect on tourist satisfaction, while accessibility and amenities show no significant influence. These findings indicate that the unique natural features of Suwat Waterfall and the supporting services provided strongly shape visitor experiences, whereas infrastructure and comfort facilities require further improvement. This study contributes to tourism research by demonstrating that developing nature based destinations must not only preserve core attractions, but also strengthen service quality to enhance visitor satisfaction and ensure long term competitiveness.
Co-Authors I Made Bayu Wisnawa I Wayan Kartimin