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Communications skill and virtual micro-guiding: Competency development strategies for Hajj guides in Islamic universities Hasanah, Hasyim; Anas, Ahmad; Silvi, Firda Aricha; Nurbini
Islamic Communication Journal Vol. 10 No. 2 (2025)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2025.10.2.26284

Abstract

This study is motivated by the importance of developing the competency of candidate Hajj ritual guides, amidst the high interest in going to the Hajj, but not supported by the availability of competent resources to guide the congregation. On the other hand, the format for competency development in Islamic colleges is still not uniform, so an ideal competency development strategy based on communication skills and virtual micro-guiding is needed. This study aims to describe and analyze communication skills and virtual micro-guiding as a strategy for developing the competency of candidate professional Hajj ritual guides. This study is operationalized through qualitative analysis of critical interaction models. Data was collected from 87 candidate Hajj guides in the Department of Hajj and Umrah Management. The data results are in the form of persuasive communication practices, virtual micro-guiding from the results of in-depth interviews, and documentation studies. This study found a form of skill consisting of persuasive communication and therapeutic communication. The virtual micro-guiding form is operationalized with virtual group guiding, support group, group counseling, and teaching group devices. The implications of persuasive and therapeutic communication skills are directed at efforts to understand the Hajj ritual. Meanwhile, the implications of virtual micro-guiding are one of the national policies in developing competencies by implementing a conducive communication environment. This is the first study to examine communication skills and virtual micro-guiding as competency development strategies for hajj guides. ***** Studi ini dilatarbelakangi pentingnya pengembangan kompetensi calon pembimbing manasik haji, ditengah animo pergi haji yang masih tinggi, namun tidak didukung ketersediaan sumber daya kompeten untuk membimbing jemaah. Di sisi lain, format pengembangan kompetensi di Perguruan Tinggi Islam masih tidak seragam, sehingga dibutuhkan strategi ideal pengembangan kompetensi berbasis keterampilan komunikasi dan virtual micro-guiding. Studi ini bertujuan mendeskripsikan serta menganalisis keterampilan komunikasi dan virtual micro-guiding sebagai strategi pengembangan kompetensi calon pembimbing manasik haji profesional. Studi ini dioperasionalkan melalui analisis kualitatif model interaksi kritis. Data dihimpun dari calon pembimbing haji di Prodi Manajemen Haji Umrah sebanyak 87 orang. Hasil data berupa praktek komunikasi persuasif, virtual micro-guiding dari hasil wawancara mendalam dan studi dokumentasi. Studi ini menemukan bentuk keterampilan yang terdiri dari komunikasi persuasif dan komunikasi terapiutik. Bentuk virtual micro-guiding dioperasionalkan dengan perangkat kelompok bimbingan virtual, kelompok dukungan, kolompok konseling, dan kelompok pengajaran. Implikasi keterampilan komunikasi persuasive dan terapiutik diarahkan pada usaha pemahaman ritualistic haji. Sedangkan implikasi virtual micro-guiding menjadi salah satu kebijakan nasional dalam pengembangan kompetensi dengan penerapan lingkungan komunikasi yang kondusif. Ini adalah studi pertama yang mengkaji keterampilan komunikasi dan bimbingan mikro virtual sebagai strategi pengembangan kompetensi pembimbing haji.
Persuasive Da'wah Approach from the Perspective of the Qur'an Nurbini; Rifanda Putri, Nia
Munazzama: Journal of Islamic Management and Pilgrimage Vol. 5 No. 2 (2025): December
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/mz.v5i2.29171

Abstract

Persuasive da’wah is an approach that emphasizes gentleness, wisdom, and exemplary conduct in conveying Islamic teachings. This paper aims to explore the concept, foundation, and implementation of persuasive da’wah from the perspective of the Qur’an. This study employs a library research method with a qualitative-descriptive approach, which involves tracing, collecting, and analyzing primary sources in the form of verses from the Al-Qur’an and scholarly interpretations (tafsir), as well as secondary sources in the form of literature on the science of da'wah and Islamic communication. This paper examines Qur’anic verses that serve as the basis for persuasive da’wah, including Surah An-Nahl (16:125), Ali Imran (3:159), and Thaha (20:43–44). The findings reveal that the Qur’an emphasizes that da’wah should be carried out with hikmah (wisdom), mau‘izhah hasanah (good advice), and mujādalah billatī hiya ahsan (dialogue in the best manner). These principles affirm that da’wah is not merely the transmission of religious messages but a process of touching hearts and fostering spiritual awareness without coercion. In the context of modern society, persuasive da’wah is increasingly relevant as it promotes humanistic, dialogical, and contextual communication. Through this approach, da’wah serves not only as a means of spreading Islamic teachings but also as a medium for nurturing moral, social, and humanitarian values in accordance with the spirit of Islam as rahmatan lil ‘alamin (a mercy to all creation).