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All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Audreansyah, Raeyaldi Novem
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Konten Pemasaran Digital Dan Kepercayaan Merek Terhadap Minat Berkunjung (Studi Pada Akun Instagram @jktbucketlist) Audreansyah, Raeyaldi Novem; Meliana, Vina
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 11 No. 4 (2025): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/c8k7bg75

Abstract

The purpose of this study is to see the effect of digital marketing content and brand trust on visiting interest (study on @jktbucketlist Instagram account). This research uses a quantitative approach. Data was collected through distributing questionnaires with a Likert scale of 1-5 as a measurement of each statement. The number of samples applied was 115 respondents through the non-probability sampling method. The sample criteria are those who follow the @jktbucketlist Instagram account and have followed the @jktbucketlist Instagram account for more than 6 months. The results explain that digital marketing content affects visiting interest, brand trust affects visiting interest, and also simultaneously digital marketing content and brand trust affect visiting interest.
Co-Authors Vina Meliana, Vina