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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat ABDIMAS Jurnal Pengabdian Kepada Masyarakat Kalbisocio: Jurnal Bisnis dan Komunikasi STREAMING Business Journal
Vina Meliana, Vina
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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EFEKTIVITAS PEMBERIAN KOMPENSASI FINANSIAL PERUSAHAAN Meliana, Vina
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 2 No 3 (2017)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (75.234 KB) | DOI: 10.36226/jrmb.v2i3.67

Abstract

Providing compensation to employees is important for every company, including PT INTI to retain qualified employees today and in the future. PT INTI is a company whose primary based as telecommunication contractor located in Bandung. This study was conducted to determine the effect between direct financial compensation variables and indirect financial compensation toward employee performance. This research uses the descriptive method and data analysis with the path and regression analysis. The result of this research is a descriptive condition of direct and indirect financial compensation in PT INTI in the reality of 2008 is not good based on continuum line where the average percentage is 30,21% where employee expectation to incentive and celebration of the holiday is large. In addition, the simultaneous test shows that there is no linear relationship between direct compensation and indirect compensation for employee performance at PT INTI. Keywords: compensation, employee performance, financial compensation
PERAN PASAR TEMATIK DALAM MENOPANG KESEJAHTERAAN MASYARAKAT JAKARTA Meliana, Vina; Lestari, Diyan; Rahmanto, Basuki Toto
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 2 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (31.092 KB)

Abstract

Purpose- This study aims to analyze the role of the thematic market on society's prosperity in Jakarta. Design/methodology/approach- The respondent of this study is the seller who sells their products in Jakarta thematic market. Multiple linear regression is used as a data analysis method. Findings- The result of this study state that innovation does not affect the prosperity of Jakarta society, while brand image affects the prosperity of Jakarta society. Implications- Traditional market conditions with minimal facilities make most consumers reluctant to allocate a lot of time in the market. Thus, even though the thematic market is a traditional market, it must be managed in such a way with facilities that enable consumers to spend a long time in the market. Keywords: Innovation, Brand Image, Prosperity
PENGARUH KEUNIKAN PRODUK TERHADAP PEMBELIAN IMPULSIF TILLANDSIA DENGAN HARGA SEBAGAI VARIABEL INTERVENING DI GIOFLORIST Herwin, Herwin; Meliana, Vina
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 1 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (27.859 KB)

Abstract

Purpose- This study aims to analyze the effect of product uniqueness on impulsive purchases with price variables as intervening variables Design/methodology/approach- Quantitative methods are used to explain the relationship between variables with multiple regression analysis.Findings- Product Unique Variables and Price Variables affect the Impulsive Purchase variable, the Price Variable affects the Impulsive Purchase variable. And the price variable is not an intervening variable between the Unique Product variable and the Impulsive Purchase variableImplication/Limitation - Then the company can prioritize the Product Uniqueness variable first because it provides the greatest influence compared to the price variable in creating Impulsive Purchases. Keywords: Product Uniqueness, price, Impulsive Buying, Tillandsia
Strategi Pengembangan Merek Berorientasi Kearifan Lokal Belitung Timur meliana, Vina; Mariah
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2021): Pengabdian Kepada Masyarakat
Publisher : Institut Teknologi dan Bisnis Kalbis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v2i2.189

Abstract

Pengabdian Kepada Masyarakat (PKM) yang dilakukan untuk membantu para pelaku usaha di Belitung Timur dalam mengatasi tantangan Covid-19.PKM ini bertujuan untuk memberikan wawasan berupa strategi pengembangan merek berorientasi kearifan local. Metode yang digunakan berupa observasi kebutuhan, pelatihan dan praktik screening business kepada mitra PKM yaitu para pelaku usaha sejumlah 40 orang. Hasil penyelenggaraan PKM adalah para pelaku usaha memiliki input untuk mengembangkan produknya, memahami merek yang kuat, mengetahui cara merumuskan strategi pengembangan merek dan menentukan tipe e-commerce yang sesuai dengan karakteristik produk dan konsumennya masing-masing.
Pemanfaatan Brand Awareness dan Brand Trust terhadap Minat Beli Produk Terbaru meliana, vina; Ifander , Sebastian Evan
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 7 No. 1 (2020): Kalbisocio, Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.643 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness dan brand trust yang dimiliki Nokia terhadap minat beli konsumen smartphone android Nokia seri terbaru. Jenis penelitian yang digunakan adalah metode kuantitatif. Sampel penelitian ini adalah sejumlah 120 responden yang merupakan pengguna Nokia versi lama dan mengetahui smartphone android Nokia terbaru. Penelitian ini menggunakan teknik analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa brand awareness berpengaruh terhadap minat beli konsumen dan juga brand trust memiliki pengaruh terhadap minat beli. Selain itu brand awareness dan brand trust secara bersama-sama berpengaruh terhadap minat beli konsumen dengan nilai f tabelsebesar 48,876.
Pengaruh Kualitas Produk, Promosi dan Harga Terhadap Keputusan Pembelian Produk Lacoco en Nature Agita, Nur; Meliana, Vina
STREAMING Vol. 1 No. 2 (2022): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v1i2.1456

Abstract

This study aims to determine the effect of product quality, promotion and price on purchasing decisions for Lacoco en Nature products. This study uses a quantitative approach. The sampling technique was purposive sampling through distributing questionnaires to 165 who had seen the content of local skincare brand Tiktok, and had used Lacoco en Nature stain or scar removal products. Data processing techniques in this study using multiple linear regression test. The results of the study indicate that product quality affects purchasing decisions, promotions affect purchasing decisions, and price affects purchasing decisions.
Pengaruh Kualitas Produk, Content Marketing, Customer Engagement, dan Harga terhadap Keputusan Pembelian UMKM Zisallection Tertia, Nandinani Siti; Devanny, Indira; Afifah, Raulia Bunga; Meliana, Vina
STREAMING Vol. 1 No. 2 (2022): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v1i2.1594

Abstract

This study aims to determine the effect of product quality, content marketing, customer engagement and price on purchasing decisions of MSMEs Zisallection in Jabodetabek. This study uses quantitative methods and nonprobability sampling technique with purposive sampling method. The sample used 230 female respondents who had bought and followed Zisallection on Instagram. The analyzing technique of this research includes validity test, reliability test, classical assumption test, and hypothesis testing. The results showed that product quality has an effect on purchasing decisions, content marketing has an effect on purchasing decisions, customer engagement has an effect on purchasing decisions, and price has an effect on purchasing decisions. Product quality, content marketing, customer engagement, and price simultaneously effect on purchasing decisions.
Pengaruh Promosi Dan User Experience Terhadap Kepuasaan Yang Berdampak Pada Loyalitas Supplier Pada Situs E-Commerce Tokodistributor Guna, Darma; Meliana, Vina
STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v3i1.3028

Abstract

This study aims to determine the effect of promotion and user experience (ux) on satisfaction which has an impact on supplier loyalty on distributor store e-commerce sites. This study uses a quantitative research method with a purposive sampling technique in collecting questionnaire data, the researcher uses a sample of suppliers who are actively selling on e-commerce sites which 130 users of distributor shops. The results of this study indicate that promotion has an effect on satisfaction user experience has no effect on satisfaction. and there is no effect of satisfaction on loyalty. Promotion and user experience were found to have a joint effect on satisfaction.
Pengaruh Rebranding dan Bauran Pemasaran Terhadap Kepuasan yang Berdampak pada Loyalitas Konsumen Mako Lestari, Julianita; Meliana, Vina
STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i1.3029

Abstract

This study aims to determine the effect of rebranding and marketing mix on satisfaction which has an impact on Mako Cake and bakery consumer loyalty. This research uses nonprobability with purposive sampling technique and survey method with quantitative approach. The sample in this study were consumers who knew Mako Cake and bakery or who had bought Mako Cake and bakery products in Jabodetabek with a minimum age of 17 years and had a total of 170 samples. The results of this study indicate that rebranding affects satisfaction, marketing mix affects satisfaction, satisfaction affects consumer loyalty, rebranding and marketing mix together affect satisfaction.
Variabel Penentu Loyalitas Melalui Kepuasan Pada Katering Sehat Meytianni, Devia Fajar; Meliana, Vina
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4353

Abstract

This study aims to determine the influence of service quality, price and brand trust on customer loyalty through Customer satisfaction. This study uses a quantitative method with purposive sampling techniques sampling. The respondents of this study were 215 who had consumed Yellow Fit Kitchen's healthy catering. The data analysis techniques used are simple regression and path analysis tests. The results of this study show that service quality affects Customer satisfaction, price affects Customer satisfaction, brand trust affects Customer satisfaction and Customer satisfaction affects customer loyalty.
Co-Authors Afifah, Raulia Bunga Agita, Nur Astono, Anjar Dwi Basuki Toto Rahmanto Devanny, Indira Diyan Lestari Donant Alananto Iskandar, Donant Alananto Guna, Darma Herwin Herwin, Herwin Ifander , Sebastian Evan Ignatius Ario Sumbogo, Ignatius Ario Lestari, Julianita Mariah Meytianni, Devia Fajar Muhammad, Maulana Malik Praweswari, Anissa Siti Ruhana Dara, Siti Ruhana Tertia, Nandinani Siti Wahyudi, Triyono Arief