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All Journal IKRA-ITH EKONOMIKA
Hartati, Ria Marlia
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Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Loyalitas Pelanggan Pada Rayana Outfit Hartati, Ria Marlia; Mubarok, Dadan Abdul Aziz
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

This study aims to analyze the influence of service quality and trust on customer loyalty at Rayana Outfit. The research method used a quantitative approach with a sample of 75 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression. The results show that service quality and trust have a significant positive effect on customer loyalty. Trust has a more dominant influence than service quality. The study recommends that Rayana Outfit improve service quality and implement a more competitive customer trust strategy to increase customer loyalty.
Co-Authors Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok